Hong Kong’s smartphone usage has skyrocketed since the COVID-19 pandemic, thanks to the rise of telecommuting and online education. Despite the challenges, Hong Kong has a high international standing, a high digital penetration rate, and a very high purchasing power in the world, making it a smart choice for your business to adopt impactful digital marketing strategies in 2022.
How interested are you in exploring the Hong Kong market and interacting with prospective clients there? This article provides a preview of the state of Hong Kong’s digital marketing in the year 2022. An extra tip is that your website requires the services of a professional web design company (網站設計公司), so when the customers do come, they get everything they expect and more. Let’s take a look at the success facts of digital marketing in Hong Kong.
- The Digital Marketing Landscape in Hong Kong
The widespread adoption of new social and digital channels in Hong Kong is largely attributable to the city’s long history of providing its citizens with unified and fast internet access. This was the case long before the COVID-19 pandemic. More youth and seniors are now internet users since 2021, thanks to initiatives to encourage remote work. Of Hong Kong’s 7.58 million residents in 2022, 93 percent will have access to the internet; of those, 88.1 percent will be regular social media users. This makes digital marketing very successful.
- Search Engine Use in 2022
With an increase of 14% from 2021 to 2022, search engine data shows that Hong Kong digital marketing spent a total of $382.3M on search ads in 2022. Viewers in Hong Kong also rely heavily on search engines like Google and Yahoo to find information that forms the backbone of their purchasing decisions. One can only guess at the positive effects on brand image and quality traffic that would result from having your brand displayed prominently on the first page of most searches related to your business.
- Video Marketing in Hong Kong 2022
Moreover, the use of video advertisements has risen by 28% in the most recent report, making it a key trend to keep an eye on for digital marketing in Hong Kong in 2022. When it comes to social media, YouTube is one of Hong Kong’s favorite sites to visit. YouTube features a wide variety of user-generated material, including cooking videos and gaming. With so much available, video marketing on YouTube is a win for any and all sectors. Currently, 94.8% of Hong Kong’s Internet population is online, and that number is only expected to grow through the rest of 2022, making YouTube advertising a potent means of spreading your brand’s message. For your brand’s digital marketing in Hong Kong in 2022, you can’t afford to ignore TikTok, another popular short clip-sharing platform among Hong Kong digital users.
From all the trends highlighted here, we can see that digital marketing is highly successful in Hong Kong and is one of the best ways to promote your business in 2022.