Starting In The World Of Affiliate Marketing

Smart entrepreneurs running a thriving business know there’s always more they can do to make that business grow. 

One way of taking things to the next level is by finding an alternate stream of income.

Affiliate marketing has been around for quite some time now, with the ever growing world of digital media, 

There are chances you might know someone really close to you working full time or as a side gig in affiliate marketing.

Although not everyone is making six figures from affiliate marketing, you can use different tips and strategies to improve your site and increase your income.

But what is it exactly?

In this post we will look to cover what is affiliate marketing, how you can get started and what to expect


Affiliate Marketing is a process where publishers earn a commission by promoting a product or service made by another retailer or advertiser. 

The  affiliate partner is rewarded a payout for providing a specific result to the retailer or advertiser.

Affiliate programs are usually free to join, so you don’t have to worry about high startup costs. Done well, this performance-based opportunity can go from side hustle to profitable online business idea by netting you a healthy income.

So to put it simply, in affiliate marketing there are three roles, the vendor, the consumer and the affiliate. 

In a normal business transaction you need the vendor to sell the product or provide services to the consumer. 

But with affiliate marketing the middle man comes in and acts as a broker of some sorts, helping the business get the customers in and help them sell their stuff. Getting a commission in the process that is.

Types of Affiliate Marketers:




How Affiliate Marketers Get Paid

Pay Per Sale.

This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of affiliate marketing strategies.

Pay Per Lead

A more complex system, pay per lead affiliate marketing programs compensates the affiliate based on the conversion of leads. The affiliate must persuade the consumer to visit the merchant’s website and complete the desired action

Pay Per Click

A more complex system, pay per lead affiliate marketing programs compensates the affiliate based on the conversion of leads. The affiliate must persuade the consumer to visit the merchant’s website and complete the desired action

Pay Per Install

This is where you are paid for every install generated from your website traffic. The goal of your content would be to promote mobile apps and software so that people download or install them.

Affiliate Marketing A Good Business?

In the world today, there are millions of different types of websites, some selling products, others providing services. These businesses cover either B2B audiences or B2C, it could be both as well.

The idea of competition increasing as more businesses are entering the game, has made it tough for traditional forms of marketing to work, with time digital marketing was the it thing for businesses to drive more sales and leads.

But seeing how referring or word of mouth has always worked from the beginning, affiliate marketing became a norm. Understanding that paying people a small fee or percentage to help them get customers will not be such a hassle and makes the business’ job easier

With people earning in thousands of dollars (depending not everyone can though), it seems affiliate marketing is here to stay and grow even.

In the beginning Amazon started the affiliate marketing trend (way back in 1996!), knowing the traffic coming onto their website in millions may not be enough anymore as people needed outside guidance or ‘signals’ to purchase a product specifically from Amazon.

So What Should I Do?

Starting out, you need to understand how you will start in affiliate marketing. 

Previously it was solely done via blogs (although it is still really effective) but people have found other means of market as an affiliate and drive sales to websites

Some people prefer the blog technique, while others create social media channels to market products, the audience is sitting there you just need to know how to nab it.

Others have also been known to use email marketing as a means to perform in this regard. Emailing previous consumers of the product/service or people who are interested of acquiring it can be targeted via emails to help generate more sales on the platform and in turn make money on the side

What Do I Need?

Affiliate Marketing tools, you can start from those. There are tons out there you can start with, but knowing what each tool does is important.

For affiliate marketing, it would be important to know the types of tools that you would need in order to be a success

Some types of tools that you must have are:

Content creation:

  • Grammarly
  • BuzzSumo
  • Jasper AI

Landing Page Creators:

  • Instapage
  • Clickfunnels
  • UnBounce

Conversion Optimization Tool:

  • Optin
  • Visual Website Optimizer

Email Marketing Tools:

  • Klaviyo
  • Mail Chimp

Ads Spy:

  • WhatRunsWhere
  • PowerAdSpy
  • Social Ad Scout
  • Hyros

These are some of the affiliate marketing tools you can check out, (not all of them are free) to start working on your affiliate marketing campaign

So Now What?

There will be a lot of people talking about online how they earned through affiliate marketing, and chances are you will come across them as well

Although not everyone does, but lie at times just to get you to sign up for their work and they could earn more.

It is always good to follow some success stories but don’t let them go their head, not everyone can have the same success, (although don’t get discouraged that you can’t always be positive (:) 

People in this field have either boomed over one night or gradually built up there repertoire, and slowly climbed the stairway towards success.

Be patient, work hard and always hope for the best, knowing good times come to those who wait