It is well-known that getting a new site live and into the search engine is a very daunting task. If you are starting a small business, building a brand is the most critical step you can take. Your website is a cornerstone of your brand, and SEO (Search Engine Optimization) also allows your webpage to rank higher in the results pages of the search engines like Google and Bing. This makes it easier for the people to find your brand online, and SEO is a critical consideration when it comes to a brand-new website launch.
Attracting more traffic is a goal among all the marketers out there, with 71% hoping to draw more customers to their websites. SEO can also lower customer acquisition costs and make it an attractive avenue for companies looking to grow without breaking the bank. You need not spend an enormous amount of money to implement an SEO process for the website and get more consumers interested in your brand.
Following are some things you should do for a new website-
1. Choose a concise and compelling domain name
Your domain name should be unique and well-aligned with your brand and also provide some idea of your business products or the services to your target audience. It should be short and simple. A domain name is also a crucial ranking factor, and search engine crawlers look at your domain name to discern what your webpage is all about. Keywords are the ones which reflect the search intent of a user and how the searchers find your platform through Google and other types of search engines. Use an SEO tool to pick the winning keyword for your content and the page titles.
Your domain name should be unique, and you can check whether a specific domain is taken online. You can also make use of this tool to brainstorm potential domain name ideas.
2. Outline your site structure and architecture
The search engine bots should be able to create the crawled content on your pages to help index your site. It allows them to gather the information needed to classify and rank each page. You should also sketch out a skeleton or a site map of what pages your website needs to include before you start building. You might also start with a homepage, an about page and the contact page.
You should also start getting into the granular details of a business and its services. You should sketch your site structure and architecture in advance. You should ensure that you organize content in a way that makes sense to humans and robots. You can also get an idea of how much content you will be needing and how many web pages you need to build.
Many people avail of the SEO Melbourne which is an SEO professional agency that provides different types of SEO services to the clients.
3. Decide if you want to build the website yourself
Once you have your site structure handy, you will get to know how much work building your website entails. You can also make a decision as to whether you want to build the website all on your own or hire any outside expert. You can also do a mix of both. For instance, you can hire a developer to build the skeleton of your website and also teach you how to manage it. You can also populate the pages with the content.
No matter which path you choose, you should make sure to select your CMS carefully. You should choose a tool that you can use confidently.
Automatic website builders are the ones which are easier to use.
4. Create content before the launch and outline a content calendar for the future content
You should complete your SEO-optimized landing pages, homepage and other pages where the content won’t change frequently. You should create the content with specific keywords in mind. By making use of some tools, you can also add a target keyword you are trying to rank for and get back many keywords to create high-quality content.
It is important to update and expand your website regularly and one way of doing this is by adding a new post every week. For keeping a track of your content, create a comprehensive editorial calendar. You can also sketch out a week-by-week timeline of the content topics and relevant keywords associated with those topics.
5. Prioritize on-site and off-site SEO for the new websites
When it comes to SEO steps for a new website, you should do more than create great content. Every page has to be created with an eye towards the on-page and off-page SEO. The on-site SEO checklist for the new websites should consist of keywords, writing title tags and writing Metadata descriptions. Basic SEO for new websites should include incorporating outbound links to the larger authority sites and implementing a thoughtful internal linking strategy. You should also create Google My Business listings as they will help you immensely with your business.
On-page and off-page SEO refers to the actions you take away from your websites to improve the SERP results. You should also focus on on-page SEO. The one thing you can do is pave the path towards strong off-site SEO. You should also create content that demands attention and provides expertise.
6. Try to learn about tracking and analytics before your site goes live
Before you launch your site, you should get a basic handle on analytics that you can use to assess the success of your website. After you have created an account, you can also get valuable insights about customer acquisition and conversions. You can see where the website users are located geographically and determine how much time they spend on different pages of the websites and check the bounce rate of the visitors. With this information, you can get an idea of what your customers do and don’t like about your website. There is also a wide variety of SEO tools which can help you track the key metrics.