Things are changing a lot in the world of online marketing. The theme and colors that looked good before don’t work well for SEO, or the way the website is set up and designed makes it hard for customers to find their way around, etc. This means that the website needs a new name.
When you work to improve the brand identity of a well-known product or service, this is called rebranding. It lets a business make sure that its corporate image is the best it can be for the people it wants to reach, both locally and internationally. It includes the brand’s color scheme, logo, and overall look.
4 Important Reasons for Rebranding WordPress Website
If your brand or company has any of the four problems listed below, you should consider rebranding:
1. Internal Problems
Every business has a team in charge of running the day-to-day tasks. In the same way, it has high-level leaders and shareholders who steer the business toward clear goals. But if this business needs to change its organizational structure or adopt a new strategy, or if it wants to change the direction of its brand, or if the top management has decided to change the business’s mission, then the business or its online presence needs to be rebranded. You’ll need to come up with a brand style that reflects the big changes your company is about to go through.
2. You can’t set yourself apart from the other businesses in your field.
Branding is all about showing what makes you stand out from the crowd. Think about what your brand stands for. Branding is all about being the best in the market. A business that doesn’t communicate well dies in the dark. In fact, it’s very hard to stand out when you’re trying to brand your products or services. So, both your employees and your customers need to fully understand and work together on how your brand can be better than the competition.
3. You don’t get the best people.
Without talent, a business can’t do well. Every part of a business, no matter how big or small needs experienced people to help it reach its financial and business goals. These people are called “human capital.” And most companies, especially those in technology, can’t get good employees because their branding is so bad. “The best talent wants to work for the best brand,” isn’t that true?
If you can’t find and hire the best people for your company, it’s because you don’t look exciting, employee-friendly, or professional enough for the best people to want to work for you.
In this case, rebranding will change not only how customers see your brand. But also how current and future employees see it. A business that is focused on rebranding will always make sure that its core business values are in line with its employees’ positive attitudes. This is because a positive workforce helps to improve the company’s culture and fosters understanding between employees and customers.
4. Sudden Change in A Business Model
One reason to change the name of your WordPress website is if your business model changes all of a sudden. In reality, no business knows what outside factors might cause change in their business. This is especially true in today’s fast-changing, disruptive business environment, where it’s not easy to predict what will happen.
On the other hand, if you suddenly decide to change your business model from the inside and you’re making plans to change your business, you need a rebranding. A good rebranding should be in line with your business’s BTS (Behind The Scenes), so that customers can easily relate to a business that cares about them and is easy to reach.
When you’re getting ready to start the rebranding process, it saves time and money to write down the guiding principles of your new business strategy right away.
How to Rebrand a WordPress Website: Seven Essential Steps
There are seven steps you need to take in WordPress website to rebrand a site without any problems. These steps will help you rebrand a WordPress theme, define your image, and make a website that makes your business stand out.
1. Develop Your Brand Voice
First of all, you need to know what your brand voice is. Your brand voice is the best way to show that you know what you’re talking about. You could show that you are an expert through written content, physical products, or other ways, like podcasts.
If you want to reach more people, you might want to start a blog. If you’ve never made a blog before, there are many articles to help you get started, but it can be a great way to get noticed for something unique to your brand, like funny one-liners or great stories.
2. Figure out your style
To learn how to rebrand a WordPress site, the next step is to figure out your style. This part of your website tells people about you. It should be clear from your logo, your theme, and the way you write.
In a way, your style is what makes your site “you.” It’s how people find out about your business and get to know you. Your business style could be a reflection of who you are, or it could be the exact opposite of who you are. All that matters is that it’s easy to see.
3. Align the voice and style of your brand with what you’re selling.
This may seem like a no-brainer, but it’s important that your new style, voice, and branding match your business’s industry and the products or services it sells.
Your audience won’t be able to recognize or remember you (at least in a good way) if you have a new brand and style that has nothing to do with the market your business is in.
4. Make your own logo.
Your logo says the most about your style and brand to people who see it. It should be on every page, every platform, and every piece of digital marketing material. So, when people go to your site, they’ll know they’re in the right place.
If you’ve never done it before, making a logo can take a lot of trial and error. You can make your own logo with a free service like Canva, or if you know how to use Photoshop, you could also do it that way.
It’s easy to employ a designer if you’re not convinced you can create a memorable logo. Graphic designers can make logos, ads, and other digital marketing materials. They know how to do this well because they have done it before.
5. Create a Favicon
After making a great logo, the next thing to do is to make a Favicon.
A Favicon is a small icon on a browser tab that lets you know what site is on that tab without having to switch to that tab. For instance, the WordPress website’s Favicon is the WordPress logo.
You should use your site’s logo as its Favicon when you’re making it. If you don’t choose your logo, it can confuse people who visit your site.
When you customize your theme with a WordPress website, it’s very easy to use your logo to make a Favicon. Or, if you’d rather, you can use an online tool to turn your logo into a Favicon.
6. Choose a theme with branding options that work for you.
You can use a theme that has already been made or start from scratch when you use WordPress. If you want your site to be consistent and easy to find, the best thing to do is choose a theme. This way, your style will be consistent on every page of your site.
Whether you want to rebrand an existing WordPress website theme, choose a new theme, or use a page builder like Elementor or Beaver Builder, make sure you choose a theme with branding options that fit your needs. Some themes are easier to change than others, giving you more freedom when making your website.
You want to make sure that the theme gives you enough options for customization. So that you can use your branding on the site without having to do a lot of custom development. Also, make sure that the color scheme you choose for your theme matches your style and goes well with your logo.
When choosing a theme, you should keep in mind that you’ll need to keep your website up-to-date. WordPress sometimes makes changes, and one core update or theme update could cause a conflict and make your whole site look different. Make sure you choose a highly rated and supported theme that is kept up to date and tested for compatibility, like the X theme or one of our other recommended themes, or a popular page builder and theme combination.
But if you’re worried about managing a theme and the WordPress system. You can always get help with theme updates and other updates and maintenance tasks with a WordPress maintenance plan. This is true no matter what theme you have or choose.
Lastly, you don’t need to have a custom theme made for your site to have a great custom design. We really don’t think that most websites should use a custom theme. Don’t feel like you have to spend a lot of money on a custom-built theme. However, many of the best and most well-known themes now have a lot of room for your design ideas.
7. Think about your options for branding across platforms.
The process of rebranding doesn’t end when you figure out your style, brand, logo, and voice. Having a website is great for business, but you need to let people know about it. Cross-platform branding is the best way to get the word out there.
Cross-platform branding is a popular approach to promoting your business on social media. Some of the big platforms that successful content creators and business owners use are Twitter, Facebook, Instagram, and TikTok.
Final Thoughts
WordPress website rebranding is a process that changes. To keep up with business needs that change quickly, you have to change and adapt. Especially if you use WordPress as your CMS, You can secure, responsive, search engine-friendly, and find your website in many ways.
In this blog, we talked in depth about WordPress website rebranding, from why it’s important to how to do it. Contact us if you need help from a professional for WordPress support or WordPress security to keep your WordPress site running.