Instagram is one of the most famous social media platforms in the world. In fact, about 1 billion people use Instagram every single month – that’s about 13 percent of the world’s population. Additionally, 80 percent of Instagram customers follow one or more companies and 72 percent of customers have purchased a product that first caught their eye on Instagram.
All of these facts highlight an important finding: Instagram is a goldmine for marketers, businesses and marketers alike. But how do you determine how successful you are on Instagram? Your first idea is probably to become obsessed with follower count, but your Instagram engagement is a much healthier measure. And that’s exactly why we created this article. Today we’ll show you how to train your personal Instagram engagement rate.
We’ll also share some of our top tips that will help you how to increase your Instagram engagement rate and take your Instagram ad efforts to the next level. Okay, there’s a lot to discuss, so let’s dive in.
What is Instagram Engagement Rate?
Simply put, your Instagram Engagement Fee is the sum of the likes and feedback you receive in each post, divided by the number of fans you have. Engagement quotes are useful metrics to display because they underline how often your followers use your content, forcing you to know important dates rather than vanity stats (like fan count).
How To Improve Your Instagram Engagement Rate
Now that we’ve covered what an Instagram engagement fee is and showed you how to calculate it yourself, it’s time to get down to the juicy stuff. We’re going to give you our top recommendations for increasing your Instagram engagement fee and provide you with some real-life examples that you can use as suggestions for your content.
If you’ve been thinking about the path to more engagement, Instagram offers a lot of options and a lot of great techniques you can use. It basically comes down to doing five things:
- Time your messages well.
- Use the right hashtags and captions.
- Harness the power of Instagram Stories.
- Hold contests and giveaways.
- Use omnichannel advertising and marketing to increase your Instagram presence.
In this article, we’ll detail each of these techniques and walk you through the stages essential to taking full advantage of what they’re supposed to offer and maximizing your IG engagement. In short, the most important thing for increasing your Instagram engagement fee is to boost your Instagram profile and activities. Not sure how to do this? Read on and find out!
How to Improve Your Instagram
To optimize your Instagram, you want to optimize your content for your audience. Especially if you need to increase your engagement rate, you also want to be involved. Communicating with different profiles, replying to customers in messages and comments, and posting regularly can improve your Instagram. The tips we list in this text are all about optimizing your content for your audience, so keep your fingers crossed from now on.
Take Advantage of Instagram Stories
More than 500 million people use Instagram Stories every day. That’s a big number. And while facts from your Instagram Stories aren’t factored into the engagement cost calculation, they’re still important if you’re looking to increase your Instagram engagement. Why? Well, Instagram Stories can be used to grab the attention of your current followers, offer more personal, spontaneous content, or even direct your followers to other Instagram posts or maybe your own store.
It’s a pretty candid Instagram story for sure, but it captivates its audience and directs them to relevant content that they’re probably curious about with just a tap. And of course their weblog is on a par with their online store – inactive minds can make a purchase even after a few clicks. It’s also important to remember that customers who interact a lot with secure money are more likely to revisit their content, right down to the Instagram algorithm. All in all, Instagram Stories are a great feature to use to keep a high engagement fee on the platform.
Use Hashtags
Instagram hashtags are a great feature that you can use to increase your Instagram engagement rate.
With hashtags you can:
- Get more likes
- Get more Instagram followers
- Reach a wider audience
But how do you find hashtags that will improve your Instagram engagement rate? Research. And a lot of it. See what your audience, your competition, or even Instagram influencers are posting and find out which hashtags are most popular for your niche. You can then review the latest Pinnacle posts and test which hashtags are being used to generate overly engaged posts.
Of course, there are many companies, such as Gymshark, that have their own branded hashtags. If any of your competitors are using branded hashtags, you can use them to better understand what types of Instagram content intrigue them most. There are also devices you can use to find famous Instagram hashtags, such as Seekmetrics, TagBlender, and InstagramTags.
And remember, while you can burn up to 30 hashtags in line with Instagram posts, you don’t want to constantly fill your Instagram captions to the brim with hashtags. Choose your hashtags carefully, and they can bring a whole new wave of customers to your Instagram content.
Use Omnichannel Marketing
If you want to increase your Instagram engagement rates, don’t rely solely on your current Instagram presence. With omnichannel advertising – luring to a target market on many unique platforms – you can use all your advertising power to try to get engaged customers for your Instagram content. But how do you get started with omnichannel advertising?
Attack the fruit with a low putt first. Then take big. Link some Instagram content to a related blog post of yours. Turn your social media bios into funnels that draw visitors to your Instagram account, as Pepsi has completed in the image below. Do as much as you can to ensure your target market is constantly exposed to content they like, and it’s most practical to remember the time before your Instagram engagement prices skyrocket.