Are you in search to make gift cards for your business? Welcome, you’ve landed on the right page.
Digital gift cards may be one of the most underused eCommerce growth strategies. They involve little upfront risk and may also increase brand exposure, generate sales, and promote consumer loyalty.
Online gift cards are among the most popular holiday gift options. However, the worldwide epidemic has increased their sales beyond seasonal fluctuations.
Digital gift card sales increased by 80 percent year over year in 2020, propelled by an overall increase in eCommerce sales as shoppers avoided crowds in shops.
Digital gift cards, also known as e-gift certificates, are distributed electronically through email or text message as a virtual discount code that buyers may redeem at checkout online or in-store. On the other hand, traditional plastic gift cards may be ordered online but must be delivered like any other natural goods.
Adding gift cards to your online shop may be a quick and easy method to grow your brand. However, it might also give a long-term footing for your company as it seeks to expand with little upfront investment.
Why Should You Sell Gift Cards?
If you’re still on the fence about selling gift cards on your website, here are a few compelling reasons why you should:
As we live in a fast-paced society, many stores are understaffed. Gift cards allow both donors and recipients the valuable option to buy when the time is appropriate.
There Is No Profit Loss
Did you know that the typical client spends $60 more than the cost of a gift card? It implies that your cash flow increases when you sell a gift card. Furthermore, no significant investment would be necessary to benefit.
Brand Awareness Has Grown
It is generally known that acquiring new consumers is more expensive than maintaining existing ones. Indeed, the option to distribute gift certificates empowers your brand advocates to perform the heavy lifting for you.
The Advantage In The Marketplace
While this marketing strategy will not allow you to overtake eCommerce giants quickly, it will help you stand out from competitors. Why not use the chance to distinguish your company?
Ideal For Multichannel Marketing
Have you recently launched a mobile app? Do you want to increase foot traffic to your physical stores? Gift cards may provide additional advantages when used via specified channels.
How May E-commerce Gift Cards Be Used To Increase Sales?
Aids In Increasing Visitors To Your Website
Gift cards, combined with the right marketing plan, may help drive more visitors than any other source. With gift cards becoming more popular, you need to take a few extra steps to convey the idea that you offer them.
Use social media platforms such as Facebook, Twitter, and Instagram, as well as email marketing and targeted advertising, to spread the news about gift cards on your e-commerce site.
They Assure Bringing In New Consumers
You may create gift cards for businesses when requested to contribute to a local fundraising event. Giving a gift card instead of a product or service allows the receiver to utilize their reward and spend more money. Giving gift cards to fundraisers increases brand awareness and establishes you as a company owner who cares about your community.
How To Make Gift Cards For Your Business To Boost Your Ecommerce Sale
While seasonal holidays see the most significant growth in gift card giving and selling, any time is an excellent opportunity to change your approach and make e-cards more appealing to buyers. When sales are down, the following six strategies might help you increase your profit even more.
Tactic #1: Make E-Cards More Apparent
Can your customers quickly access gift cards from the home page? Are gift certificates included in the navigation tree? Do you know about the availability of gift cards?
Ensure to convey this information to your visitors via numerous marketing channels and prominently displaying ecards on your website.
Furthermore, you should provide a choice of designs from which the buyer may pick.
Tactic #2: Cross-Selling To Increase Gift Card Sales
Cross-selling is effective. Why not cross-merchandise e-cards as needed?
For instance, you may have a product category devoted to a particular festival. Including gift cards of various denominations may entice some buyers looking for gifts and provide them with another option for gifts for their pals.
Tactic #3: Make Them Accessible In Numerous Ways
If you’re starting with gift cards, ensure that all your consumers, regardless of their channel of communication and purchasing, are aware of your gift card choices.
Consider channel-specific products if you’ve used this marketing mix for a while. Make gift cards for newsletters, social media, and Google ads.
Tactic #4: Talk About Gift Cards
Never take a passive attitude to whatever you do online. Gift cards are no different. If you operate both online and offline, make sure your salespeople immediately highlight the availability of e-cards.
Consider incorporating a reference in your email signature or writing a closing line that mentions your support team employees.
Tactic #5: Include Kickbacks
It is a tried and true method for increasing the value of a sold gift card. Get one free when you buy one.
Consider promoting the purchase of higher-value e-cards by providing lower-value ones for free as compensation.
Customers like receiving gifts, so why not allow them to treat themselves or their friends to your offers for free? Furthermore, if the amount of a kickback is insufficient to cover a purchase, your clients are urged to raise the value of their transaction.
Tactic #6: Partnership With Other Firms
When and where do clients most often utilize your offerings?
Consider collaborating with non-competitor firms by exchanging gift cards. Aside from promoting your services or products, it’s a great way to reach out to new audiences and increase interest in your gift cards.
In 2020, gift cards were the second most popular Holiday gift, behind only clothes. Online gift cards are a popular Holiday gift, but their benefits extend well beyond the holiday season.
The flexibility and simplicity of digital gift cards may boost sales without worrying about inventory or shipping expenses, creating a unique purchasing experience that delights both new customers and longtime brand fans. Make gift cards for your business now to boost your eCommerce business.