How to Choose the Right Influencer Marketing Agency

If you’re not familiar with influencer marketing, you’ve likely seen it in action. Whether it’s a sponsored ad on Instagram or an endorsement on Twitter; whether your favorite blogger is thanking a brand in their latest video or an actor is wearing a product on the red carpet; these days, we’re all influenced by influencers of some sort. And while this type of marketing can be incredibly effective at getting people to buy products and services from brands they trust, there are many factors that determine whether or not an influencer will perform well for your brand.

Don’t just hire the first agency that comes along.

Don’t just hire the first agency that comes along.

You should also be sure to do your research so you can find an influencer marketing agency that meets all of your needs and is a good fit for your brand. Don’t be afraid to ask questions, especially if they don’t meet some of these criteria:

  • They’re not based in your country or city (if applicable). If they are, ask why they don’t have an office in yours. If the answer isn’t convincing enough for you, keep looking until you find one that does have offices near where you live and work!
  • They don’t have experience working on campaigns similar to yours before–or at least ones with similar goals as well as budgets and timelines. If this is something new for them too then maybe it’s best left alone until someone else comes along who has done this sort of thing before!

Look for an agency with a proven track record.

If you’re looking for an influencer marketing agency, it’s important to find one with a proven track record. You can do this by asking the agency for references and case studies.

The best way to get an idea of what working with an agency will be like is by talking with previous clients or even current clients if you can find them. Ask them about their experience working with the company–what they liked about them, what they didn’t like about them, etc.–and then decide whether or not that sounds like something that would work for your brand.

You should also look into how many followers each influencer has on social media platforms (Instagram/Snapchat/YouTube) and how many times their posts have been shared across various networks such as Facebook or Twitter

Make sure the agency has done influencer marketing before.

You want to work with a company that has experience in influencer marketing. They should have a proven track record, and they should be able to show you examples of their campaigns.

If they don’t have any examples or portfolios, it’s likely that they’re not experienced enough in this area yet–or they’re just starting out and need more time before they can prove their abilities.

Find an agency that specializes in your niche.

You want to work with an agency that knows your market. They can help you reach your target audience, and they know what works and what doesn’t. They have their own network of influencers who will be able to contribute value to your campaign through their social media channels, blogs and websites.

Choose an agency with a staff full of experts in their field.

When looking for an influencer marketing agency, it’s important to choose one that will be able to deliver the results you want. A good place to start is by looking at the team they have in place and seeing how well they fit your business needs.

  • Look for experience in your niche: If you’re running a travel blog, look for an agency that has experience working with other travel brands (or at least ones similar). This will give them an understanding of what works and what doesn’t when it comes to this particular industry.
  • Look for previous work: The best way to gauge whether or not an agency is right for you is by checking out their portfolio of past projects–you’ll get an idea of what kind of work they do and whether or not it aligns with yours. If there aren’t any examples available on their website or elsewhere online (such as LinkedIn), ask them if there are any samples available so that you can see what kind of quality work they produce before committing yourself fully into working together!

Check the client reviews and testimonials on the agency’s website.

Client testimonials are a good way to gauge the quality of an agency. You can find them on their website, or you can search for them online. If there are negative reviews, look into what caused them and see if that would apply to your situation.

Determine if the agency is using the latest tools and technology available to them.

As technology is changing rapidly, it’s important to ensure that your agency is using the latest tools and technology available to them. The right tools can help you find and work with the right influencers, manage and measure your campaigns, stay on top of the latest trends and developments in the industry and more.

Find out how long they’ve been working in this industry, and how many clients they serve at any given time.

When you’re looking for an influencer marketing agency, it’s important to make sure they’ve been in business for at least three years. An agency with longevity has proven its value and can offer you more than just a newbie who might not be able to handle your campaign.

In addition, look for an agency that serves a large client base–one with many different brands on their roster (and even some well-known ones). This will show you how well they serve their clients and what kind of work they do. You want an influencer marketing partner who knows the industry inside and out–and one with plenty of experience doing this type of work will be able to give you valuable insight into how best to approach your own campaign strategy!

Finally, find out how many clients they serve at any given time; this will give an idea of how much attention each individual client receives from the company.

With these pointers, you can find the right influencer marketing agency for your project

When you’re looking for an influencer marketing agency, there are a few things to keep in mind. First and foremost is finding the right fit for your project. There are many different types of brands, so it’s important that you find one that can work with your specific needs.

Second, make sure to check out reviews from other clients or even ask for references from people who have worked with them before! This way, when you do reach out (and trust us: we know how much easier this makes life), they’ll already be familiar with what kind of service they can expect from your company as well as its reputation within the industry at large.


Now that you know how to find the right influencer marketing agency, it’s time to start putting these tips into practice. If you follow the steps we outlined above and ask the right questions when interviewing potential candidates, then we guarantee you’ll be able to find an agency that will help your campaign succeed!