The ‘Global Hand SanitiserMarket Trends, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global hand sanitiser market, assessing the market on the basis of its segments like product, distribution channel, end use, and major regions.
The key highlights of the report include:
Market Overview (2018-2028)
- Historical Market Size (2022): USD 6.05 billion
- Forecast CAGR (2023-2028): 20%
- Forecast Market Size (2028): USD 7.4 billion
The growing health awareness amongst the people and the rapid spread of viral infections are the key factors driving the growth of the global hand sanitiser market. The rising population and the growing disposable incomes are further supporting market expansion. The surging demand for personal hygiene and anti-infection products is aiding the market demand for hand sanitisers across the globe. The rising infrastructural activities like the construction of schools, shopping malls, and hospitals has positively impacted the market for hand sanitisers and expanded its scope for growth.
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Gel types of hand sanitisers are expected to witness a steady growth in the hand sanitiser market during the forecast period owing to their ability to spread evenly onto the palms of hands, resulting in better cleansing action and quicker effect. Hospital end uses of hand sanitisers are forecasted to witness a surging demand in order to provide support adequate sanitation, particularly for bedridden patients and hospital personnel. Furthermore, restaurant end uses are also likely to witness growth due to their increasing focus on food safety and hygiene and preventing spread of bacteria and viruses.
Industry Definition and Major Segments
Hand sanitisers are alcohol-based cleaning agents that are designed to be used on hands for the removal of germs and pathogens. They are often used as an alternative to hand washing when soap and water are not available. Available in forms such as sprays, gels, and foams, hand sanitisers typically contain alcohols such as isopropyl alcohol and ethanol in varying concentrations.
On the basis of product, the market is segmented into:
- Gel
- Foam
- Spray
Based on distribution channel, the market is classified into:
- Online Stores
- Departmental Stores
- Pharmacy Stores
- Others
On the basis of end use, the market is divided into:
- Restaurants
- Schools
- Hospitals
- Household Purpose
- Others
Based on region, the market is differentiated into:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Market Trends
Stringent regulations by various governments for sanitation and hygiene and the surging demand for on-the-go sanitation facilities are the key trends of the global hand sanitiser market that are adding to its growth. While the COVID-19 pandemic may have triggered the increased awareness regarding importance of hand sanitising, the trend continues, supporting the sustained growth of the market for hand sanitisers. The availability of different variants of hand sanitisers with fruity and floral scents coupled with the availability of foot-operated, contactless dispensing containers have made the atmosphere favourable for the rapid market growth.
Increased celebrity endorsements and high-quality, appealing packaging are also likely to support the growth of the market. The thriving e-commerce sector has provided lucrative opportunities for the overall market growth by providing services like heavy discounts, home delivery services, and wider choice. There have been increased investments in the research and development activities of hand sanitisers, which is likely to create a boom in the hand sanitiser market.
Keeping in mind the hectic lifestyles and travelling routines of the growing populations, manufacturers have invested in packaging of mini sachets and disposable, travel-friendly hand sanitisers. The growing prominence of using natural products has encouraged market players to incorporate natural products like aloe vera and witch-hazel into hand sanitisers. The presence of these ingredients makes hand sanitisers safe to use for people with skin problems like rashes and inflammation, which is expected to lead to the expansion of the hand sanitiser market.
Key Market Players
The major players in the global hand sanitiser market report are Himalaya Global Holdings Ltd., Proctor and Gamble Company, Gojo Industries, Inc., Henkel AG and Co. KGaA , Unilever PLC, 3M Company, Reckitt Benckiser Group PLC, Colgate-Palmolive Company, Sanofi S.A., and The Clorox Company, among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.