Best Skin Care Products at 40’s 

Have you heard of the phrase naughty forties? The 40’s are seen as a turning point in the ageing of your skin. While ageing was much subtle before, as you reach your 40’s this becomes rather dramatic if you don’t use the right skincare products, in particular. 

They say age is just a number, but it is also true that as you age your collagen and oestrogen levels in the skin begin to decline. This calls for not only an adjustment in the makeup you wear but also the skincare products that you use in your regime. Slowly, your skin starts to lose its elasticity and dryness increases. You will notice creases on your skin as the supportive fat and the bones in your body degenerate. 

However, as they say, the best defence is a good offence, it is advised you start your skincare long before your 40’s. Even if you have not managed to keep a skincare regime, there are some remedies and products that will help you deal with skin ageing as you approach your 40’s.

Brightening serum

Serums are applied after toning and before moisturising. They should be applied evenly to your skin to be absorbed well. Using a serum is a must for skincare. a serum with a combination of different vitamins like vitamin C, vitamin E, resveratrol, niacinamide and ferulic acid, aids in guarding your skin against free radical damage. more so, they also help in preventing the degradation of collagen which is essential for youthful skin. 

A standard for antioxidant serums is skinceuticals C E ferulic. It is most often recommended by skincare experts as these components help in preventing damage caused by free radicals. Its multitasking formula treats premature signs of ageing, wrinkles, fine lines and hyperpigmentation. 

Saffron brightening serum by pink soul is formulated with natural saffron, licorice and sandal extracts. It makes your skin soft and glowing. So, if you wish to get spotless skin purchase your saffron brightening serum now!


This is a non-negotiable skincare product for all ages. Although many people skip applying sunscreen thinking their makeup contains spf. But bear in mind that if your makeup contains a spf of less than 50 then you have to apply a spf separately. 

You should also opt for a lightweight and non-greasy formula which gives your skin sufficient coverage and leaves no residue behind. You can combine it with your moisturiser and apply it all over before stepping out of the house. The minimum amount to be applied should be not less than a teaspoon. 

Sunny Day by Pink soul is based on natural ingredients which protect your skin from harmful rays of the sun. This comes with an SPF 50 and has a matte finish and oil free formula. More so, it is a gel based, water resistant skincare product, so you will not have to worry about any stickiness. 


As for moisturisers, you should go for formulas that comprise hydrating ingredients like hyaluronic acid, ceramides, glycerine and squalene. Here we mean creams, not lotions. In your 40’s you need to use thick, super hydrating creams.

A skin care product with these will function to replenish your skin and lock in adequate hydration. You can also layer up different creams.

Eye cream

Yes, the moisturiser you use for your face is not adequate for your eyes. This is because the skin around your eyes is more delicate than the rest of your face. This means it begins to lose its elasticity and get thinner more quickly. 

The kind of eye cream you get is based on the issues you are dealing with in that particular area. you might be dealing with different things like dark circles, puffiness, wrinkles or dryness. 

A good eye cream that hydrates and depuffs your eye area and a collagen boosting skincare product is a great addition to your skincare regime. For treating puffiness, you need natural anti-inflammatory drugs like cucumbers, vitamin C for dark circles and dryness and peptides for fine lines and wrinkles.


Retinol is a must have skincare product. This holy grail ingredient aids in regulating exfoliation, preventing acne breakouts, evening out your skin tone and smoothing the texture of your skin. 

However, you should be careful while you use retinol as it is a powerful ingredient which causes skin thinning. So, for ageing skin, it is recommended to apply a very minute amount of it, particularly during summers and sunscreen must be applied along with it when you use it. You can also be a little vigorous during winter but sunscreen is still a must.

Makeup remover

Makeup removal is an essential step in a skincare regime. If you wish to revive and renew your skin, removing your makeup is a must. Micellar water or a mild cleansing milk always comes handy to eradicate all the makeup residue and dirt accumulated on your skin. 

We would suggest you use papaya cleansing milk for removing makeup at the end of a busy day. This skincare product by Pink soul has the best natural ingredients and deeply cleanses your skin. 

Girls if you are heading towards your 40’s, make sure to keep these must have skincare products on your shelf! If you don’t have them.