Add More Value to the Leads with Dynamics 365 Marketing Implementation

Dynamics 365 for Marketing allows enterprises to find and nurture sales- ready leads while marketing with actionable insights, powerful analytics, intuitive automations, and prospect intelligence.

Powered by Microsoft Dynamics CRM or Customer Relationship Management capabilities, Dynamics 365 Marketing helps marketing teams evaluate and implement marketing campaigns across business functions. The marketing automation solution empowers modern businesses to identify and generate serious, sales- ready leads through innovative email marketing tactics. In addition, the future- ready marketing application would enable marketing teams to target the right audiences through meaningful campaigns and sending personalized information to prospective customers, thus ensuring more conversions.

Dynamics 365 Marketing allows marketing managers to perform various marketing activities, including Personalized Communications, Building Multi Channel Campaigns, and Designing Engaging Landing Pages, Forms, and Marketing Emails. Embedded Power BI and Lead Scoring capabilities also make Dynamics 365 Marketing a must to implement marketing tools for growing enterprises.

Experts at Dynamics Square can help understand how marketing modules can help businesses to scale. Engage with the experts at Dynamics Square for a need based, result- driven marketing solution and Dynamics 365 Marketing pricing.

Below are the key benefits that today’s organizations can derive from implementing Dynamics 365 Marketing.

Personalized Communications: Dynamics 365 Marketing enables personalized emails with rich context that help drive conversion rates by engaging with the targeted prospects, identified based on certain user behavior.

Build Meaningful Campaigns: The advanced Marketing application empowers organizations to take marketing emails to the next level by transforming the experience into a ‘journey.’ The marketing campaigns might last a week or several weeks – with actions modified and improved as recipients respond and interact with the emails. The lead nurturing feature allows enterprises to build relationships with prospective or existing customers through relevant/ engaging communications. Marketing teams can analyze each journey by dragging toolbox tiles onto the canvas and define the next steps by ensuring timely actions in response to specific tracked interactions.

Multi Channel Campaigns: Another good aspect of Dynamics 365 Marketing implementation is that the marketing tool allows businesses to stay connected with customers and execute coordinated campaigns across various channels. From email to mobile, direct mail or direct stores, the application enables customers to take action using the selected channel. The marketing tool enables automated workflows with repeated targeting across channels and delivers real time insights that help businesses understand customers’ attributes to ensure better outcomes.

Design Meaningful Emails: Dynamics 365 Marketing allows marketing teams to simplify communication with clients and prospects using user- friendly drag- and- drop editor and over 50 customizable email templates. The application enables users to adjust layouts by cloning, customizing or reordering blocks while placing additional blocks for text, images, dividers, buttons, and other elements. System managers also have an option to personalize messages dynamically using the field lookup function embedded in the text editor.

Develop Engaging Landing Pages and Forms: The automated marketing solution enables developers to build quick landing pages and web forms for marketing campaigns using simple drag- and- drop functionality. The application also allows users to design a gated landing page by adding a form to a landing page.

Other features would include:

Lead Scoring: Dynamics 365 Marketing comprises lead scoring models that help businesses identify prospects and pass those to the sales team for further actions. Marketing managers can choose and pick relevant insights from a range of behavioral data, demographic data, and visitors’ actions, including opening emails or submitting web forms. Depending on the relevance, system users can assign specific scores to every action and would define the leads as ‘sales ready’ after reaching the desired score target.

Besides, Dynamics 365 Marketing implementation delivers multiple lead scoring models that users can apply concurrently, whereby several factors will conclude the sales readiness of identified leads.

Email Marketing: The ultra- connected Dynamics 365 Marketing schedules bulk emails in Microsoft Dynamics CRM and tracks every recipient action while sending customer satisfaction surveys to collect feedback for more insights. The application helps increase email interactions by delivering personalized messages using Dynamics data. Users can even create GDPR or General Data Protection Regulation compliant processes and manage content preferences.

Moreover, businesses can connect the marketing solution with Power BI to generate more insights, ensuring desired returns from each marketing campaign.

Event Management: Dynamics 365 Marketing includes an Event Management module that enables marketing teams to manage and unify the logistics of registrations, sessions, speakers, and venues in one place.

Power BI: The pre- packaged Power BI helps enterprises implement real time business intelligence that allows marketing teams to measure opportunities and revenues across all the marketing campaigns and initiatives.

To Conclude

Modern Businesses need to get a clear overview of the marketing outcomes and gain a single view of customers’ actions through a quick performance assessment and drilling down to gain deeper insights. Marketing managers need to find and build stronger customer relationships to ensure improved productivity and performance.

For a meaningful Dynamics 365 Marketing implementation for your organization, and to elevate your marketing initiatives to a different orbit, engage with Team Dynamics Square Today!