2023 Digital Marketing Strategies to Grow Your Business

Digital marketing is essential in today’s online world for every business. There is no chance of business growth without digital marketing!

No matter what your company size, this will be the best way to boost your business growth. Many businesses are driving growth with varied digital marketing strategies. We will enter 2023 soon, so what are the best strategies for digital marketing? Which strategy is the best fit according to your business?

Many questions arise! Get the answers of all your questions here!

Why Mostly Business Acquiring Digital Marketing?

The reason for acquiring digital marketing is clear. We all know everyone is using the internet, and the internet is everywhere. According to the April 2022 stats, it is stated that there were $5 billion people who are internet users. The penetration level of this amount is 63%.

This means businesses can reach half the audience in the world through digital marketing.

Why We Require Newer Digital Marketing Strategies?

There are endless strategies available for digital marketing; why should we work on the newest? As we know, digital marketing is evolving because of increasing demand. The marketing methods that work excellently earlier are losing steam.

Newer methods, such as chatbots and influencer marketing, are getting quite popular. So, it’s crucial for marketers to stay updated on the new and latest changes in digital marketing techniques.

What are the Key Elements of Digital Marketing Strategy?

There are some critical components of digital marketing strategy that need to consider:

1. Acronym SMART

SMART means Specific, Measurable, Attainable, Relevant, and Timely that help you to build your effective strategy. It will keep your metrics organized to create a futuristic strategy to increase your ROI and KPI.

2. Accredited Team

Every marketer needs to show a digital portfolio that is credible in both his field and the digital sphere. Businesses need to advance their team by investing in digital marketing programs.

3. Audience Awareness

With digital marketing analytics and resources, finding and reaching the target audience is much simpler. They can specify the age, location, interest, gender, and more they are trying to reach.

4. Buyer Experience

Always remember the buyer experience to build your marketing strategy. Recall the questions like where your customer finds your brand. Customer interest?

Digital Marketing Strategies to Implement in 2023

INFLUENCER MARKETING

Influencers are quite popular these days. These people are trusted by a large group of people which is known as “Followers”. Influencer marketing involves collaboration with influencers to promote your brand, product, or service. In return, the company will offer compensation in money, free products, exclusive deals, or many benefits.

According to the study, 66% of people don’t trust brands as they used to. 74% of people avoid commercials by changing their media habits and paying for ad-free streaming services. So, how will the brand reach its audience and build trust in this situation?

The answer is “Influencers”! 63% of people trust influencer recommendations more than brand commercials.

Influencer marketing provides end-to-end solutions at affordable prices. This marketing contains sub-modules like influencer discovery, campaign and relationship management, and ROI measurement and analytics. Implementing this strategy will surely boost your business!

MULTI-PLATFORM CONTENT STRATEGY

Every brand needs to achieve better visibility. Businesses need to make sure that they are active on all the leading platforms where their customers are. Also, make a presence on the channels where your competitors have a large amount of traffic. It will also improve the business’s SEO in Malaysia!

One channel feeds another channel through multi-prolonged content. They will have various points to communicate with customers and gather insights about them. Try to modulate your online and offline content to reflect a cohesive brand personality!

VOICE OR VISUAL SEARCH

Your business is able to handle both voice and search queries that will create a great impact. Google launched a visual search where users can search by photo and Google Assistant for voice search. Every brand that has forward-thinking needs to embrace the trend.

Voice searches provide a hands-free experience to consumers they love. This feature allows consumers to search via voice commands.

CHATBOT MARKETING

Chatbots are computer-based programs that are programmed to act like a human. Chatbot provides on-demand and always-on service that improves customer experience. They provide responses to customer queries in a personalized and quick way that boost user experience.

These bots are equipped with voice and face recognition facilities, so users don’t have to type a single word. This can also gather useful data and insight into customers utilized by the sales & marketing team to pre-qualify leads.

In addition, a single bot can handle the workload of many sales representatives. That’s why 57% of businesses invest in a conversational bot.

MOBILE-FIRST MARKETING

Mobile-first marketing is crucial for growing business success. It is stated that 67% of businesses have already included mobile-first marketing in their marketing plan. This marketing is becoming a priority of businesses since customers are stuck to their mobiles.

Every customer expects a seamless experience across different devices from brands. According to the 2019 Google survey, it is explained why businesses or marketers acquire mobile-first marketing:

60% of smartphone users contact businesses directly from search engines.

59% of brands provide an experience to shop via mobile.

58% of people love companies that remember their past online history.

Increasing customer demands and evolving buying pattern is the reason why businesses start investing in mobile-first marketing. This will help them to offer quick and personalized service to their customers.

MARKETING AUTOMATION

Marketing automation comes with several benefits. In simple words, automating your repetitive tasks so that your tools can perform instead of humans. It involves a wide range of marketing activities, such as AI chatbots to solve customer queries, send emails to your website visitors, etc.

Companies can make their sales team more productive by adapting this marketing for sales lead generation. Many tools are available that provide discount coupons to customers near the conversion. They can retarget their lost website visitors by offering offers based on their past history.

On the other hand, there are many scheduling tools that help in several ways. Scheduling tools can handle your usual tasks, such as social media post scheduling, sending emails, and assigning tasks to teammates.        

Many companies are using marketing automation in various ways. But there are only the top three uses of marketing automation in social media post scheduling, email marketing, and social media advertising. As a result, this will save a lot of time so they can focus on other important tasks!

Conclusion

We are all aware of the fact that marketing is an ever-evolving landscape. So, it’s crucial for companies to be aware of the latest and top trends. It will help businesses to stay ahead of their competitors. The above-mentioned digital marketing strategies are expected to work in the upcoming 2023.

But having professionals on your side will make it quite easy. Professional and experienced marketers know which strategy will best fit your business needs. Many companies always search for the right company that can help them to achieve their objectives.

BThrust is the leading and reliable Digital Marketing Agency KL with a qualified team of professionals. They help brand leaders to locate and implement new trends in their businesses. In addition, they will assist them in creating an effective digital marketing strategy for their 2023 marketing plan. They provide result-oriented services to businesses at affordable prices.

Engage with the Bthrust team to successfully execute a digital marketing strategy to take your business to the next level in 2023!