An SEO specialist offers these four suggestions to increase your SEO rankings using photos and videos.

July 1, 2022, New York: Terms are likely to be the first thing that spring to mind when considering methods to increase SEO (Search Engine Optimization) ranks. Such as metadata, backlinks, content strategy, keywords, etc. 

High-quality images and videos are crucial for brands’ content to reach their potential customers, whether it be through search results, Google News, Google Discover, Image Search, or any other channel. However, marketers and small business owners frequently overlook this fact, despite the fact that they are crucial to any SEO strategy.

According to this study, 61% of decision-makers in B2B (business-to-business) companies begin their process with a web search, compared to 87% of all retail buyers. This study also found that New York SEO company out performs other channels, such as social media and display advertising, demonstrating the importance of the time and effort put into it attracting new clients. 

To increase the ranking of their websites, blogs, applications, goods, or their position in search engines like Google, Bing, and Yahoo, marketers must first comprehend the practical insights they need to put into practice.

In recent years, picture optimization for SEO has grown in significance, and many search results now include or even need photos in order for content to “rank.”

Matthew O’Such, Vice President of SEO at istock, the top e-commerce site offering high-quality photos and video at competitive costs, presented 5 recommendations on how to utilize images and videos to enhance your SEO placement to assist smbs and marketers:

As long as the stock material is of high quality and relevant to your audience, say yes to it.

There is a persistent misconception that unique material is required to raise a brand’s rating and that stock photos and videos are bad for SEO. However, the initial selection criterion should be photos that assist your consumers to associate with your brand, your content, and your objectives as this will help your content’s potential audience grow.

Every day, stock photos and videos are utilized all around the globe to represent the material that organic search returns. I’m very confident this idea is untrue based on the volume of istock material I see every day in featured modules and search results that include our photographs.

  1. Utilize the proper image size

More than 50% of Google’s organic queries contained an image group or picture carousel as of May 2022. In the last ten years, this number has increased by more than three times.

I advise you to choose a high-resolution picture that is at least 1200 pixels (px) wide and has a 16:9, 4:3, or 1:1 aspect ratio. Additionally, avoid using files that are both excessively big and heavy and of poor quality or resolution when choosing your photographs. Use a picture that is as near as feasible to the indicated use area, for instance, if your primary image space is just 500px wide and 400px height.

Additionally, there are common picture sizes that might make this work simpler.

  1. Be very detailed

Make that all headers, subheadings, filenames, article content, and “ALT” text surrounding and next to the picture are descriptive. Additionally, be sure to use “relevant” SEO-friendly page titles and descriptions, as search engines frequently use these to describe the page an image is on or the image itself. If it is visible using Google Image Search.

These general guidelines also apply to video material. Your “ranking” outcomes are influenced by your content, the words you use in the video, the title, and the description. For example, youtube automatically generates a transcript of the video’s dialogue in order to comprehend what is being said in the video as well as for captioning services.

  1. Implement “Structured Data”

In the page code, insert “Structured Data.” This information reflects the technical representation of the image’s metadata, including the image’s creation date, the location where it was taken, the file name, and whether it is a component of another element on the page, such as a Product or a Recipe. The length of the video and any other “key moments” are also very important factors in that area for videos.

  1. Make decisions based on data.

Make sure you choose your images and videos with a data-driven strategy, just as you would when choosing your keywords using Google Trends. With data gathered from one of the top providers of visual content in the world, visualgps Insights is a brand-new interactive tool that displays pertinent, actionable insights through simple-to-understand charts and graphs.

You can investigate particular words and phrases, as well as delve deeper into the “interest” of search results by region or industry if you want to raise your SEO rankings. The tool then shows the most popular (most downloaded) images, videos, and illustrations to show exactly how that segment is viewing a concept. 

Related words and phrases are displayed to target the precise terminology that the segment is using to search for a concept. The more information you can gather about what your audience is interested in, the better equipped you will be to provide engaging content that is, above all, pertinent to them.