Marketing to Healthcare Professionals (HCPs) in the Digital Era is one of the most effective ways to strengthen and enhance the visibility of your services in the online space. When done in the proper manner, a digital marketing strategy for healthcare helps these professionals reach out to patients and healthcare aspirants on a global level, build trust and further expand the growth of their services.
Many people are unaware that healthcare digital marketing is the need of the hour. This is because, with the significant increase in the penetration of internet-enabled smartphones, you cannot ignore it. It is mandatory to target people at the right place and at the right time. Undoubtedly, HCPs as an audience have always been incredibly busy and hard to reach. But by following certain techniques, you can capture them.
Here are some of the best ways to market to healthcare professionals in the digital era –
- Quality content
One of the prime ways to capture the attention of HCPs is fresh, informational, educational and engaging content. It is essential to first listen to doctors and build content that makes sense for them while doing online advertising for doctors. Remember, this does not necessarily mean you have to start from scratch each time you want to provide HCPs content – you can also repurpose existing content without reinventing the wheel every time.
- Digital Banners
When placed at the right place at the right time with the right call to action, it offers an opportunity to find out more at your fingertips. To target your audience, you can place these in the relevant newsletters or websites. These include online healthcare platforms or many more such platforms where HCPs engage themselves on their digital devices. If used strategically as part of a wider campaign, they can demonstrate results for you.
- Social Media
Remember, HCPs also use social media. So, running some targeted campaigns on LinkedIn, Facebook and Instagram is something to consider. The effectiveness of any social media campaign depends on the topic, how relevant and engaging the content is, and who your HCP audience is.
While planning online marketing for doctors, do not forget to consider e-newsletters. Emails are one of the most effective and efficient ways to reach out to these professionals. Ensure that while drafting your e-newsletter, the most significant piece is on the top, including interactive images and links for additional information. Here, too, the content plays an important role, so it has to be engaging, timely, accurate and relevant.
Video marketing captures a wide audience and definitely works on many levels to engage in an entertainment and time-efficient manner. For example, an explainer video can also be a great way to engage with the HCPs. These videos can be used on various platforms such as websites, social media, e-newsletters etc.
Healthcare digital marketing is growing at an ever-increasing speed. It has become a mandatory part of a marketing strategy with the rise of penetration of internet-enabled smartphones, and you cannot rely only on traditional methods such as newspapers, physical letters etc.
World’s First Ad exchange for advertising of branded Healthcare Professionals (HCPs), Doceree is powered by Espyian, a proprietary HCP validation engine. It identifies and precision targets over 1 million* physicians across the United States of America (USA) for non-personal promotion and a personalized experience.