Eight Amazing Social Media Platforms

With so many new Popular social media app appearing every day, it may be hard to determine which ones are worth your time and money. Should you spend much of your money on well-known companies like Facebook and Instagram? Should you instead target older adults who seldom use social media platforms like Facebook and Twitter, or should you go after a social media for blogging that targets the young?

Both big marketing departments and startup companies have to deal with similar questions. We’ve included our top picks below to help you choose the finest social media channels for your company in 2022.


Considering how easily Instagram blends personal and professional information with each new feature, it’s hardly surprising that it has over a billion monthly users. If you’re wondering whether or not a sizable percentage of your audience is already using the Popular social media app, the answer is almost certainly yes.


YouTube is now the second most popular search engine in the world, after its parent company, Google. Suppose your business may benefit from engaging with its over 2 billion monthly users via the creation of brand tutorials, instructional content, product evaluations, or guest interviews. In that case, this social media platform is a must.


With over 3 billion unique visitors per month, Facebook easily takes the cake as the most popular social media platform on the planet. Although a large percentage of the internet population uses Facebook, and so part of your target audience will likely be regular users and hence see your content. Facebook has a mixed reputation, especially among the young, who are rapidly turning to alternatives.


Simply said, if your target demographic is active on this site, they are likely interested in what you have to say. Twitter is one of the best news app. Twitter’s monthly active user count has been around 345 million so far this year, and while that may not seem like a lot, consider that 40% of those users log in many times every day. This social media platform continues to enjoy widespread popularity in the business-to-business (B2B) world, including the fields of marketing, politics, and commerce.


Since it launched in 2018, TikTok is no longer a cutting-edge platform. It is one of the social media for blogging. They were able to achieve 1 billion app downloads in their first year of business because of the popularity of their video platform. TikTok is currently one of the most popular social media platforms in the world, with over 1 billion active users per month.


Pinterest is a social networking website and bookmarking tool for anything from do-it-yourself home projects and recipes to sewing patterns and holiday plans to interior design and brand marketing. Many clients of businesses have cited this service as important to their product-discovery procedures.


While still one of the most popular social media app overall, Snapchat will lose ground to rivals like Instagram and TikTok among users under 25 in 2022, when it is expected to have around 494 million monthly users. Snapchat is a popular software that allows its users to share fleeting photos and videos with their friends and family for just 24 hours.


With over 810 million users, LinkedIn has established itself as one of the most important social media networks for people looking for employment, establishing professional relationships with companies, and developing their careers.