The Importance of Good Timing In Social Media Campaigns

Probably using social media channels is best suited to your non-public needs – to connect with your friends and family. However, if you are a business owner, make sure that maintaining your business social media pages is just as important as having a good business website. Guess what, the vast majority of the industry’s population has an active social media account.

According to the Digital 2020 Global Overview Report, that’s 7.75 billion people of the total population, nearly half of whom are active on social media. In fact, there are 3.80 billion social media customers. This research also shows that Facebook is the most popular channel, along with the use of YouTube, WhatsApp, Facebook Messenger and Weixin/We Chat. The chart below shows you more information about different networks.

So, while jogging a business, remember to keep your company’s virtual presence as energized as possible. When it comes to social media posts, one of the biggest challenges is finding the best time to post on social media in 2022. It is important to recognize the time windows as your target market monitors their social media feeds. Otherwise, only a few customers will be able to see your messages.

How to choose a social media channel for your business

Before we dive deeper into the timeframes that are right for your business, let’s cover the essential steps when starting your virtual marketing:

Analyze Your Content

When should you submit your content? One way to filter it out is to study your content material and its performance. For example, select content similar to your commercial company’s website and aim to publish it several times a day for two weeks. Then use Google Analytics to check the intervals when you had the maximum website visitors for your social channels. These insights can be helpful as you realize that your target market has a presence on social platforms.

There are important reasons why timing plays a huge role in your social media marketing campaign:

  1. It will increase your Instagram engagement. Posting at the right time throughout the day will get you more likes, shares, followers, and retweets.
  2. It complements the site visitors for your website. Here’s how it works: Your fans are scrolling through your commercial enterprise’s website and exploring your content. If your audience is curious about the posts they’ve seen, chances are they’ll come to your site to learn more about the products or services you offer/sell.

In short, the timing of your virtual marketing campaign is critical to achieving your online presence.

Think of The Type of Social Media Channel

Whether you work in healthcare, own a search marketing business, or manage a flower shop, your chosen social channel will not be the same. For example, if you are walking through a restaurant, Instagram can be an excellent device for you. In addition to the surroundings of your restaurant, you should send in beautiful photos of the dishes. That’s how you win new customers.

Another important thing to consider is your audience. What is their common age, occupation and lifestyle? Once you have this kind of data, you’ll see exactly which social community your business likes the most.

Finding the Perfect Timing

When you decide to sell your business on multiple social channels, you want unique reports. You also really need to learn perfect timing for any social network. That’s why Sprout Social analyzed the results of more than 20,000 customers, in addition to the content they published on social platforms. By reviewing the statistics from this survey, we have covered numerous sectors in this newsletter and their posts on Facebook, Instagram, Twitter and LinkedIn. Since LinkedIn is quite exceptional among the primary 3 networks, we will explore this channel separately. So in terms of business form, you can get all the insights you want.

Media Company

Media agencies can use social channels differently than retail companies. For example, you can send a quick preview to Facebook and Instagram every time there is a brand new item on the site. Tell your fans to go to your site for a full article. On the other hand, Twitter is an excellent platform for sharing thoughts and rating some journalists, as well as communicating with your fans.

As Sprout Social’s surveys show, these are the high-level authorities for media agencies:

  1. Facebook – Tuesday, Wednesday and Thursday at 5 p.m. Also Friday from 8 a.m. to 9 a.m. Otherwise, Sundays are the times when Facebook customers are definitely not active.
  2. Instagram – Friday at 9am. The preview suggests it’s not a good routine to post sometime over the weekend.
  3. Twitter – Wednesday at 9am and Thursday at 9am and 8pm As with Instagram, posts on Saturdays may be omitted.

To the media industry, it seems clear that posting on weekdays (Tuesday through Friday) can lead to higher engagement. Still, you should pause your social media marketing campaign at some point during the weekend.

Tech Company

To set yourself apart from your competitors, there are countless ways to make the most of your social media presence. You can target B2B or B2C audiences, but in either case, recognize your interest in developing compelling content. For example, use Facebook and Instagram to showcase your case studies. Plus, Twitter is arguably your best discipline for bringing your followers together.

Technical organizations must keep their sport on social systems for the following periods:

  1.   Facebook – Wednesday from 9am to 12pm, but the timing is not right on Sunday.
  2.   Instagram – Wednesday at 6am and 9am to 10am Also Friday from 7am to 10am. The Sunday rule also applies to Instagram.
  3.   Twitter – Tuesday at 9am. However, Sundays are not known days to post.

Users interested in the modern generation usually spend their time on social networks on weekdays (Tuesday to Friday). But on Sundays there is much less involvement.

Healthcare Institutions 

Caring for those affected is the top priority of any healthcare facility. Aside from daily appointments, as a healthcare provider, you should not forget to use social media channels to educate your clients. In addition, social networks can be the environment for organizing question-and-answer sessions together with those involved.

To achieve greater engagement with your audience, you need to do the following on social platforms:

1.   Facebook – Wednesdays 10am to 12pm Posting on Saturdays and Sundays is risky because your customers are unlikely to see these posts.

2.   Instagram – Tuesday at 8:00 AM Be careful not to post on the weekend.

3.   Twitter – Wednesday from 8:00 am to 2:00 pm is the most famous time, while Sunday is the exact opposite.

In summary, social media customers tend to test health care company pages on Tuesday and Wednesday mornings, while they have other priorities on the weekend.