The Importance of a Business Website

As many small business owners know, having your own business website can be an incredibly important asset. You can use your business website to gain new customers and clients, keep old ones engaged and informed, and even use it as a place to showcase your work and other talents in hopes of attracting collaborators or employees (or both). If you’re still wondering what’s so great about having your own business website, here are just some of the reasons why it’s worth the time and investment!

A website can help you save money

Having a business website means you don’t have to spend your hard-earned money on fliers, newspaper ads or billboards. You can promote your company and services for pennies on dollar with effective, high-quality web design. If you’re looking for cost savings and increased exposure, then we can help get you started on an affordable plan that matches your needs.

It’s easier than ever to create your own website

You no longer need to be technical or have special coding skills. Thanks to website building platforms like Squarespace and Wix, it’s possible to create your own professional-looking site for free. While these options are great for personal use, they often aren’t designed with businesses in mind—and you might be missing out on some serious sales opportunities by skipping over them entirely. Here’s why

Your website creates trust

There’s one universal truth when it comes to business success: trust. The more consumers you have trust in you and your brand, whether that’s due to quality products or stellar service, means more sales. A properly designed website creates that trust by helping people understand what your brand is about, who you are and why you matter. This can only be achieved if your site is professional, detailed and informative. It should also be easy to navigate so people can find exactly what they need quickly. With these elements in place, customers will feel confident purchasing from you online or over the phone—and that’s how trust is created. Write a business plan: Writing a business plan helps formalize your idea and can streamline the business-creation process by getting you to sit down and think things through methodically. And, yes, plans are (often) worthless, but planning is everything.

A good design can make you more successful

And let’s face it—your customers judge your business by what they see, whether you like it or not. Think about it: would you rather buy from a company that looks professional and well-established, or one that looks amateurish and unprofessional? The design of your website can be an important part of establishing trust with new clients. In fact, recent studies suggest that up to 74% of consumers said they were more likely to buy something online after seeing great design.

You won’t lose any leads

If you rely on someone else for your website’s SEO and hosting, you have to trust them to be honest. In addition, if something goes wrong on their end, it can affect your business’ reputation. If you host and design your own site, there is no one else to blame when things go wrong only you. This can hurt or help you in search engine rankings too; Google is much less likely to rank sites that aren’t owned by professionals well. It is very important to rank your site on Google. Twitter word counter is best for checking density of keyword.

Everyone needs a website

Your website is an online hub for your brand that should contain all of your business’ contact information, your location and hours, and any other pertinent information people would need to know about you and your business. In other words, it’s like a miniature version of your business card. If someone wants to learn more about you or do business with you, they can go directly to your site. They might even get lost on it—in which case, hey, you just gained another lead.