Strategic SEO Investment for building Long Term Equity

When it comes to having an online presence, your website is considered the most credible source of all your digital representations because of its formal structure, thus, it plays a crucial role in advocating your brand. As per stats, 68% of online research starts with search engines, with Google being a leader in this domain. Therefore, having a superior website that has great visibility in the SERPs is important. This is where SEO steps in. 

Search Engine Optimization (SEO) is a type of unpaid digital marketing strategy that organically increases the traffic on your website and improves its ranking and visibility in the SERPs. 

Businesses are focussed on creating lucrative SEO strategies and are seeking the best SEO service providers to leverage their skills and competencies that would reap long-term benefits for their websites.

Being in the era of digitization, everyone must be aware of SEO and various strategies that play a significant role in building long-term equity through investing in SEO but, what are these strategies? 


  1. Evaluate your present SEO status

Before you start building your SEO checklist, it is important to evaluate your current SEO status and where your website stands amongst billions of search results that appear in the SERPs. Evaluating your current condition assists in building fact-based SEO strategies and therefore they carry high success potential. 

  1. Set your SEO goals 

Setting goals gives direction to all your SEO efforts. A varied level of prominence is given to varied goals while putting the SEO practices to play. For example, to have a high session rate and website exploration period, internal linking carries immense prominence, to bring more organic traffic, social sharing or guest blogging can be of higher prominence, and so on.

  1. Conduct Industry Analysis 

Before introducing your brand, conducting proper industry analysis refines your strategy building and implementation. It gives you insights into what is trending in your industry and what your target audience is seeking. It also gives clues of related needs and wants of the searcher through popular semantic and long tail keywords. 

Above that, industry analysis is also helpful in identifying what your SEO status is in comparison to your competitors. 

  1. Carry out Keyword Research 

Keywords are the words that google uses to identify the main idea of your website and then display your website’s link in the SERPs based on that. Religious Keyword research and optimal keyword usage are very important to improve your visibility in front of your target audience. Keyword research is helpful in: 

  • Identifying your audience’s search intent.  
  • Understanding what your target market is seeking. 
  • Connect your website to the pertinent searcher. 
  • Creating rich snippets to provide a quick response to your target audience. 
  • Drawing out related topics for future content through semantic keywords. 
  • Aligning your website title and description with what and how the searcher is on the lookout for. 
  • Ranking higher in the SERPs and increasing visibility in various Google search results such as Google images, Google videos, Popular products, etc. 
  1. Generating Quality Content

Content is King. The world wide web is full of it and there is immense competition, billions of search results in the SERPs attest to that but, not all content interacts well with the viewers. This is where your one-of-a-kind website with quality content and user-friendly architecture serves as a USP. 

Your website must have content that is perceived as useful and informative by your viewer and attracts and retains their attention. Creating a positive user experience and developing relevant content plays a crucial part in creating a great user experience that will garner more significant traffic, further boosting your ranking in the SERPs. 

  1. On page optimization

On-page SEO is the practice that is followed on the website which helps in having an optimized website. Various On-page optimization strategies are: 

  • Internal Linking
  • Keyword-guided titles and meta descriptions 
  • Simple yet informational home page. 
  • Page Speed Optimization 
  • Image Optimization
  • Sharing Quality Content 
  1. Off-page optimization

Off-page SEO is the practice that is followed beyond the website. These practices play a major role in bringing organic traffic to the website from varied sources. Various Off Page optimization strategies are: 

  • Social Sharing 
  • Blog Commenting
  • Backlink creation
  • Email marketing
  • Guest Blogging
  • Interacting with the audience
  • Business Directory Submission
  1. Analyzing your SEO investment

To know if your SEO investments are paying off, it is important to analyze the result of your practices. By simply looking at the analysis of your website through Google Analytics you can figure out if your SEO efforts are steered in the right direction. 

Google Analytics puts forth an overall picture of how your SEO practices are benefitting your website, following activities can be analyzed: 

  • The bounce rate
  • SERPs visibility
  • Organic Traffic Rate
  • Session Duration 
  • Click-through-Rate 
  • Source of visitors and much more.


SEO is the only Digital Marketing strategy that reaps immense growth, with long-term and everlasting benefits, in an organic way. Therefore, it should be religiously followed.

Do you wish to take your brand to significant heights with exceptional SEO planning and implementation? #ARM Worldwide is one pit stop for all your SEO requirements. We extend our arm to provide you with the best seo services in India

Our SEO team is skilled and competent enough to provide you with great service, impeccable results, and immense support.