Social Media Marketing for Event Planners 

Whether you’re a wedding planner or a birthday party organiser, social media is one of the most important tools in your marketing arsenal. Regardless of industry, social media is an incredibly powerful tool, but for event planning, it’s even more effective. In fact, 73% of event planners believe social media to be the most effective tool for marketing. This is down to the fact that events are very visual things, and potential customers want to be able to see what you can do. Despite this, it’s not just about having social media channels set up; you also need to be using them in the right way. 

For instance, events such as funerals need to be handled respectfully and tastefully. Posting a photo of the funeral flower arrangements may well be appropriate but posting pictures of the mourners is not. Listed below are some of the other top social media marketing tips for event planners. 

Use the Right Channels 

Firstly, you need to make sure you’re using the right channels. As previously mentioned, events are very visual concepts, meaning Instagram might be the most obvious choice. Despite this, you also need to consider which channel your target market is using most frequently. For instance, if you’re looking to attract a professional clientele, you might set up a LinkedIn profile. Meanwhile, if you’re on the hunt for clients between the ages of 25 and 34, Facebook is the channel you’re looking for. In an ideal world, you’d be able to work across all social media channels, but it might be worth investing more into one so you’re not spreading yourself too thin. 

Use the Right Hashtags

An effective use of hashtags can be a tricky one to gauge. On one hand, you don’t want to have zero, so your post isn’t very reachable, but on the other hand, you don’t want so many that your content looks like spam. In order to choose the right hashtags, you should look at what’s currently trending. Again, this can be difficult to navigate, as you don’t want a hashtag that’s so overused that your content will get lost, but you also don’t want a hashtag that isn’t receiving any traffic. It’s all about finding a happy medium. 

Reach Out to Influencers

Influencers are the rockstars of the social media world and, as their title suggests, they have a hell of an influence. Therefore, you should reach out to influencers to promote your services and make your brand accessible to a wider audience. You might offer them a free or heavily discounted event in exchange for them posting you on their platforms. This way, you’ll be getting exposure which will result in more bookings from more types of people, allowing you to expand your customer base. In fact, almost 40% of Twitter users have purchased something as a direct result of a tweet from an influencer. 

Invest in Ads

Putting money behind your marketing is one of the most daunting aspects of expanding a business but, unfortunately, money talks. In order to hone in on your target market, you need to pay for ads to appear on their social profiles. As previously mentioned, Instagram is a great place to start due to the emphasis on the visual; however, Facebook is the biggest social network with 2.23 billion monthly active users (and this is growing rather than declining). It’s a good idea to start with ads on one platform and see how they perform before expanding to further channels if they do well. 

Are you an event planner? Make use of the above social media marketing tips to skyrocket your business.