A social media CRM (customer relationship management) allows businesses to better track and engage with their followers across various social media platforms. After all, there’s no use in having thousands of people on your Twitter account if you don’t know how to leverage them into customers who will eventually tell their friends about your business. The best social media CRM offer a wide range of features that enhance your ability to interact with your customers and prospects and give you more control over the information you share with them. To help you find the right one, here are five features to look for when shopping around.
Add multiple social accounts
Social media is always changing, and one has to be prepared for the changes. Many businesses use the five most popular social platforms: Facebook, Instagram, Twitter, LinkedIn and Snapchat. But what about those other niche sites like Reddit or YouTube? Don’t worry. There are tools that will help you with this like Hootsuite or TeleCRM which allow you to plan and monitor your posts across all major networks.
Schedule your Post, and Meeting
Set up meetings with bloggers to help your brand grow. Many new companies like Columbia Sportswear and Kate Spade have successfully branded themselves in the blogging world. These brands would not be as popular if they had never interacted with bloggers. A good tip for these budding entrepreneurs is to find blogs that are similar to their company and introduce themselves.
Once you know who the blog owners are, it’s time to schedule a meeting so they can learn more about your company and decide if they would like to work together in future endeavors.
Customizable rules allow you to process your social media lists in numerous ways.
Rules are the heart and soul of social media management and are often what separates the best from the rest. With customizable rules, you can process your social media lists in numerous ways.
Rules save you time because they help make your task processing more efficient so that you don’t have to go through painstaking extra steps when it comes to large-scale reporting or other information analysis tasks.
Rules enable you to find trends by sorting through all your data or automating recurring tasks like responding to messages. And they help with monitoring as well! Using rules, you can determine which events warrant alerts on your calendar or even set specific teams who need notifications based on particular criteria.
Integrations With Multiple channels
A social media CRM should integrate with many different channels. It’s easier to track all your social media campaigns if they are combined into one, centralized location. For example, Hootsuite, Buffer, and Sprout Social offer integration with Instagram, Facebook, Twitter and LinkedIn. Other programs include AgoraPulse and Brandwatch Analytics which provide hashtag tracking and monitoring capabilities respectively.
These can be very helpful when managing online campaigns because they provide you with detailed analytics on specific ads or posts. Plus, Allows you to send email attachments without spam, integrate with a variety of other email systems such as Gmail, Outlook, Yahoo, and many more, as well as a centralized system for collaboration.
Infact, with a right social media CRM, you can set up a WhatsApp ecommerce store and get the maximum engagement from your customers
Analytics let you track how well your content is performing
Analytics can be really helpful for understanding how well your content is performing. You might find that there are certain days or times that work better than others or other content formats that are more successful.
It can also help you figure out what kind of content resonates the most with your followers so you can experiment with different ideas to see what they respond to the best.
All businesses can benefit from a social media CRM, whether they are in B2B or B2C. It will help streamline their efforts and remove some of the headaches that come with being an entrepreneur. The top five features to look for in a social media CRM are analytics, social monitoring, communication tools, intelligence alerts, and target advertising. There are many other features offered by various programs, but these are essential to any business looking to take advantage of social media marketing.