With every new year, digital marketing is changing like never before. We have seen many big changes occur in the last year and in the first six months of 2022, which seem to shake the digital world. There have been many powerful developments in digital marketing services over the past 5 years. Google constantly updates its search algorithm to keep SEOs on their toes, and we are expecting many other trends to come up in the next 6 months of 2022.
One thing that can’t remain the same in the digital marketing industry is the search results; they will continue to change. Today, I am going to list some digital marketing trends that you should watch out for as they will lead to your listing in the top search results.
Staying ahead in the digital marketing trends will help you to make new plans, save your budget, strategize, and implement successful online businesses.
HTTPS IS A RANKING SIGNAL:
Google has declared that HTTPS is a ranking signal, and while ranking, their algorithm gives preference to those websites that have an HTTPS protocol because it assures safe browsing. HTTPS (Hypertext Transfer Protocol Secure) adds an extra layer of security to the data exchanged between visitors’ computers and your website. People are now using the Internet much more than they were a few years ago, and Google is working to provide its visitors with a secure browsing experience when they visit any website. Besides, the cost of switching to HTTPS is minimal.
2. Voice Search Is Changing the Way We Do SEO
Another interesting SEO trend is Voice search. Google says 20 percent of mobile queries are voice searches – Search Engine Land.
The rapid growth of virtual assistants and chatbots such as Siri, Cortana, Google Voice Search/Now, Viv, Amazon Alexa, and the recently trending Google Home are collectively increasing voice search popularity among people who want to search using their voices.
These virtual assistants allow users to search for anything they want without typing—literally! You can search for anything and get accurate answers for almost everything. And these trends will continue to evolve and add new features.
Optimize your website around voice search and mobile indexing to get a higher ranking on Google search results.
3. LONG-FORM CONTENT QUALITY WILL MATTER IN THE SEARCH RESULTS:
SEOs and webmasters are writing lengthy articles, covering a lot of things in depth at once, for their blogs and websites. This trend was adopted by writers a couple of years ago, and it’s still among the hot trends for those who are looking to rank high on search engines and provide the value needed to convert their visitors into leads. However, remember that the quality of the writing will be an appealing factor for the readers.
4. VISUAL CONTENT HAS A GREATER EFFECT ON VISITORS:
Visual content is going to become more important in the coming months of 2022 because videos and live streaming are on the rise. They provide your viewers or readers with a mental break and help you rank well in the search results. In fact, Facebook’s CEO and co-founder Mark Zuckerberg predicted that Facebook will be all about videos and images in the coming 5 years, and now Google, and YouTube are also acknowledging the same trend. You must pay attention to this trend to stand out against the competition.
5. GOOGLE PROMOTING ACCELERATED MOBILE PAGES (AMP):
It’s no secret that Google loves AMP for providing mobile users with a better experience. An AMP, a.k.a. “Accelerated Mobile Page,” is basically a Google and Twitter project designed to build really fast mobile pages. At its essence, it’s basically designed as an open standard for any webmaster to have web pages load quickly on mobile devices. To learn more about AMP, visit here.
6. LINK BUILDING WILL REMAIN AN IMPORTANT RANKING FACTOR:
Link building is not dead, and there is nothing as good as earning the link rather than building it. If you succeed in writing good content that people share and link to without you having to ask, then you can attract more people to visit your website or blog. There are many techniques for link building, but I like guest posting, infographic posting, and competitor link mining through Ahrefs Tool the most.
Hopefully, these SEO trends of 2022 will set the tone for you for this year and give your website the foundation it needs to succeed in the upcoming months. You should focus on these SEO trends to help you formulate your next strategy in order to maximize your chances to rank higher on the first page of the search results.