According to IMARC Group’s latest report, titled “Air Freshener Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global market reached a value of US$ 9.07 Billion in 2020. Air fresheners are aerosol and liquid deodorizers used for masking and eliminating unpleasant odors. They are manufactured using glycol ethers, mineral oils and butoxyethanol. Air fresheners are also available in electric, candle and gel-based variants that consist of various disinfectants, adsorbents, surfactants, oxidizers, propellants and solvents. They are convenient to use and provide natural scent and freshness to the space. They also aid in neutralizing airborne pathogens, elevating the mood and facilitating relaxation. They are widely used in vestibules, automobiles, restrooms, hotel lobbies, foyers, residential and commercial complexes, hallways and medical facilities.
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The global air freshener market is primarily being driven by the rising concerns over indoor air quality among the masses. Consumers are widely adopting air fresheners at homes, offices and schools due to their ability to improve the ambience and provide a pleasant experience to the users. Moreover, the utilization of innovative dispersion technology and the development of product variants in a wide variety of fragrances, such as lemon, basil, lavender, sandalwood and orange rose, are providing a thrust to the market growth. Other factors, including the widespread product utilization in automobiles, along with shifting consumer preference toward luxurious lifestyle products, are anticipated to drive the market toward growth. Looking forward, IMARC Group expects the air freshener market to exhibit moderate growth during 2021-2026.
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Competitive Landscape with Key Players:
- California Scents (Energizer Holdings Inc)
- Church & Dwight Inc.
- Farcent Enterprise Co. Ltd.
- Godrej Consumer Products Limited (The Godrej Group)
- Henkel AG & Co. KGaA
- Kobayashi Pharmaceutical Co. Ltd.
- Newell Brands
- Procter & Gamble
- Reckitt Benckiser Group plc.
- C. Johnson & Son Inc.
Breakup by Product Type:
- Electric Air Fresheners
- Gels Air Fresheners
- Candles Air Fresheners
Breakup by Application:
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Others)
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Key highlights of the report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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