In the world of marketing, lead generation is one of those buzzwords that gets tossed around frequently, but it is a pretty simple concept. Lead generation is any tactic or action that brings customers to your business, so that they can interact with you in the future.
It is a common trap for businesses to try to market to “everyone”. But, by targeting your efforts, you can reach only the people who have the capacity and interest to buy your products and services. By generating leads, you not only attract the ideal prospects, but also position your products and services as the solution to their problems. A delicate balance must be struck between targeting the relevant consumers, increasing awareness of your products, collecting the necessary data about the prospective customers, and funnelling them through your sales team.
We have so many channels and strategies at our fingertips that it’s challenging for marketers to keep up and use them to generate as many targeted leads as possible. When you don’t have the right tools and strategies in place, generating leads can be challenging. With Wetpaint, you’ll learn how to create an exceptional lead generation marketing strategy that will give you a significant ROI.
Here are 3 effective lead generation strategies that you should know about:
- Use Social Media
There is no doubt that social media plays a key role in marketing. Millions of users make this one of the most efficient channels for generating leads online. You need to use social media wisely if you want to ‘up the ante’ quickly. With the help of strategic ads and influencer marketing, you can use social media to influence the purchasing behaviour of your customers.
Corporations and startups have realised the power of social media for lead generation, and their entire marketing process revolves around social media campaigns. Create engaging content that is relevant and interesting to your intended audience.
As an award-winning agency that leads with purpose, we research, develop, and implement the best strategies for your business and your target audience.
- Master SEO
They say that the best place to hide anything is on the second page of Google. Regardless of how well-designed or informative your website is, if it doesn’t appear on the first page of search engine results, you won’t reach potential leads.
Thus, SEO is an effective lead generation strategy, especially for online businesses, B2B and B2C. The first step to crafting the perfect SEO strategy is to use the tools at your disposal and always keep search engine visibility in mind.
To begin, you should ensure that your website:
- Provides useful information
- Answers FAQs
- It is written in a clear, concise manner
Your business will reap additional benefits if you consult with SEO experts about SEO best practices. With Wetpaint’s SEO-savvy team, your customers can find you first when they search for your products or services.
- Use Google Ads
With the rise of digital marketing and its wide usage, digital platforms are the preferred media to gain website traction, market your products, and connect with customers. It is essential that businesses establish an effective online presence to reach their target audiences.
Pay-per-click (PPC) advertising is one of the efficient digital marketing strategies to reach massive audiences. It is an advertising technique in which the business earns its audience by directing users to their website through advertisements on relevant websites and paying platforms for every click.
PPC advertising involves choosing a platform with the right budget, and sharing relevant content. The quality of the content, extension, and site links are important to gaining a better score for a keyword. A keyword is the most important component of a PPC ad campaign; once the keyword has been entered, the appropriate ad is displayed on the targeted website. Having a successful PPC campaign will allow you to get constant traffic and reach a wider audience.
Conclusion: Key takeaways
All in all, there are many successful lead generation marketing strategies out there, including those we discussed here. What’s important, however, are the ones that will be successful for your business. Wetpaint knows that one size does not fit all, which is why our tribe empowers one another to live locally and build globally. The possibilities are endless when it comes to your unique business, which is why we always get creative.