There are 6 very important things you should pay attention to when choosing a PPC management service to manage your AdWords campaigns. You need to know exactly what to look for so that you can be absolutely sure that you are getting your money’s worth and not being ripped off by PPC management companies. Research shows that only a minority of PPC managers are doing everything they can to deliver the best possible ROI (return on investment) to their clients. Below are 6 things you MUST look for to make sure you are not being scammed by a so called PPC management company.
Daily split testing
Did you know that many PPC management companies do not offer daily split testing as a regular part of managing their clients’ campaigns? Why is this big deal? This is a big deal, as anyone involved in managing AdWords knows that daily split testing is a very important step in reducing CPCs for clients. This is so important that it should be done once a DAY for clients’ AdWords campaigns. Maybe many PPC management companies don’t offer split testing because 1) it takes a lot of work or 2) because they charge their clients a percentage of what they spend on AdWords. (That doesn’t seem like much of an incentive to reduce cost per click, does it?)
It’s better to be absolutely sure that your PPC management company installs conversion tracking on your landing page right from the start. Wouldn’t you like to see exactly which keywords are generating results and which aren’t? How do you know which keywords are successful and which are just sucking money out of your wallet? Another great reason to use conversion tracking on your website is that you can finally use Google’s advanced bidding strategy to help you decide how much you’re willing to pay per conversion.
It is very important to make sure that your ad is optimized for Google. You will pay much more for your clicks if your PPC management company does not optimize your ads. Google wants to see ads that are perfectly related to the keyword you’re searching for. You need to find a PPC Management company that will take the time to make all your ads fully relevant to the keyword you are looking for and write a unique ad for each keyword, whether you have 100 or 3,000 keywords.
It’s best to make sure your PPC manager is sending you very consistent reports on a regular basis. How else do you know what your AdWords campaigns have done, or if they’re doing anything for you at all? I wouldn’t let a company manage my AdWords campaigns if they didn’t have consistent reporting to me so I could be sure I was getting my money’s worth.
Certificate of further education
Are you aware that the world of PPC is constantly changing? Like the rest of the Internet world, the PPC world is also constantly evolving. This means that as AdWords experts, we must constantly adapt and change our strategies to stay on top of the AdWords game. You need to be 100% sure that your PPC manager is not very knowledgeable about new PPC technology and new PPC techniques.
As a founding member of AbsolutelyDominate.com, I am personally involved in several coaching clubs and continuing education programs for the world’s best Internet and PPC experts. That’s why it’s so important to find a company that invests time and money in continuing education. Be sure to find a PPc fund company that invests heavily in continuing education!
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Google AdWords is so easy to use that anyone can start a campaign in minutes.
However, without proper pay-per-click (PPC) management, you could be throwing away all your money on clicks that never produce results. Success in PPC advertising means that you know how to choose a PPC management company that finds the money-making keywords and offers conversion advice at a price that suits you.
When choosing a pay-to-click fund manager, your first consideration might be the cost. If so, make sure you understand all the services offered and whether the offer includes the cost of PPC advertising. Each company has its own definition of a “standard package”, so you should read the fine print when comparing offers from different potential drivers.
Some AdWords management services operate on a “fix it and forget it” basis, where they create your PPC strategy and then run it without traffic.