If you work in the professional services sector, you are already aware of how tough the competition is nowadays. Many executives are unaware of the importance of a B2B website’s best practices in making professional services organizations stand out from the competition.
How significant is it then? According to the Hinge Research Institute, 82% of customers looking for professional services look at a company’s website before making a purchase.
This elevates your website above conventional references as the go-to source of information for customers researching your services. Notably, customers may visit your website through other sources like social media and internet searches.
Importance of online presence
A company’s website is significant for more reasons than just the data it offers. Additionally, it establishes credibility, which is more critical than many firms believe.
According to our most recent data, 90% of shoppers will reject a company before speaking with them. If the information on your website doesn’t make it clear how you can solve a customer’s problems, you run a strong danger of being rejected.
How come? People are so accustomed to well-developed and captivating consumer websites, such as Tradekey.com. where they can easily access information and do business. B2B websites are now more crucial than ever because of the ongoing rise in digital consumption.
How to do optimization?
The process of website optimization is drawing the appropriate audience to your website, keeping them interested with the proper message and content, and turning them into prospects or customers.
This post will outline effective techniques to redesign your website for the best possible results.
- Display informational materials
- To create leads, draw attention to valuable content
- Adapt your website to mobile devices
- Make calls to action that are obvious
Display informational materials
When potential customers visit your website, they usually want information about their problems and confirmation that those problems have been addressed by your expertise.
You may handle both information and prior performance in one fell swoop by producing great educational content. Maintain a well-organized “library” or “resources” area that is easily accessed from your homepage where you can keep all of your information.
This needs to be a top-level subpage that commands attention in the site navigation. Users should be able to arrange their information by topic or format type directly on the library page.
To create leads, draw attention to valuable content
A blog post cannot compare to the complexity and “premium” nature of an instructive eBook. A blog post should be publicly accessible to everyone to attract visitors.
However, before allowing them to download premium content, you may ask for helpful information like a visitor’s email address. This tactic is “gating” content. Gated content requires some form of submission.
Visitors will become discouraged if you request too many personal details. But they frequently give up their names and email addresses in exchange for good information, which is among the most useful data you can gather.
Adapt your website to mobile devices
Mobile devices are being used by more and more consumers to view B2B websites. Because of the smaller screens, website designs that seem lovely and work well on a laptop or desktop display could look disorganized and confusing on a mobile device.
Prioritizing mobile-friendliness in your design is crucial if you want to provide visitors with the greatest experience possible. After all, users who have a horrible experience using a mobile device to view your site will leave soon and never return.
Additionally, Google does modify ranks depending on search results that are on mobile devices and have “mobile-friendly” tags. Thus, the contribution of mobile to total visibility in search results is clear.
Make calls to action that are obvious
On a B2B website, it happens all too frequently that users who want to learn more or investigate offerings are unaware of how to proceed. They will simply go on if they can’t quickly figure out how to get in touch with you. Or do whatever else they want to do.
To guide visitors toward a certain job and explain what to do next, it is crucial to provide clear, appealing calls to action. These frequently come in the shape of colorful, informative buttons. Consider this as providing a road map for the target personas that your website aims to engage.
You should develop an offer strategy when you plan your website (or website upgrade). Also, include details on which call to action will be feasible on each page and why.