Packaging is one of the most important aspects of a business, especially if you have delicate, branded products. In fact, branding may not mean anything much beyond the packaging of an item, if you do it right.
However, it can be difficult to gauge just how to customize your packaging in order to enhance your branding methods. Read on for some tips on such packaging for a more famous and effective brand:
1. The Involvement of Your Product:
If your product is low-involvement, it may not be its quality that attracts customers towards it. Some examples are branded makeup, bags, etc. The customers of such products usually wouldn’t be looking at the logic of their purchase but the pleasure they gain from it. Customized packaging is a part of the deal in such a case.
Here, the more fancy and elegant your packaging is, the more it would add to your brand being perceived as high-end. Of course, if you want your brand to be perceived as fun and wild, the packaging could be customized accordingly.
2. The Personal Value:
Many times the packaging or a certain item has personal meaning for the customer who purchases it. Think of all the Star Wars merchandise, including the customization of popular games like Monopoly. That is nothing more than packaging, yet things like this become veritable collector’s items for their personal value.
Another example of customized packaging is seen in cereal boxes. The cartoon characters on the cereal boxes aimed at children are designed to catch the eye of a child. The little one the makes a personal connection and would convince their parents to make the purchase.
3. The Psychological Effect of Colors:
It has been scientifically proven that colors do have an effect on our moods and choices, while human beings are unpredictable, there are some reactions to colors that most of us share. For instance, black is perceived as giving rise to feelings of trust, soberness, and elegance. Orange, on the other hand, is usually a fun or sporty color. Red is connected with love and happiness for the most part, especially around Valentine’s Day.
Hence, even the color of your packaging can have a hand in how people feel about your brand. It has a clear effect on the human psyche and cannot be overlooked as a definite factor in influencing sales.
4.Focusing on Material for Packaging:
Packaging is also customizable in terms of its materials. If you are an environmentally conscious company, your packaging materials must also be green. This means that you should be using recycled paper, plastic, and invest in a process that doesn’t use non-renewable natural resources.
Such a company is also more likely to use minimalist, biodegradable packaging, one that won’t contribute much to the world’s garbage. This would help the image of your brand and get people to appreciate it more too. Your target audience would see that you are serious about your environmental efforts to save the world.
5. Words vs. Packaging:
You have to show what your image is in the colors, effects, and pictures on your packaging. Shopping is not a time for reading for most shoppers, according to recent research. Hence, customers are likely to pick up what appeals to them aesthetically, ethically, or personally. Custom Boxes in Dallas and Miami are highly coveted for this very reason.
Custom-printed packaging is definitely more expensive than the generic kind. However, this is the kind of packaging that would help you in every way for your business, especially when it comes to branding. The more you get your name familiar with the target audience, the more they’d be able to trust you.