what is a backlink in seo

What is a backlink in seo?

Well, a couple of decades ago Moz discovered a search engine ranking factor known as backlink. From that day SEO experts consider it a key metric to calculate a website’s success. A good backlink is a link to a web page on our website from such a web page which is relative to our page’s topic and has search engine traffic.

A website which has backlinks in quantity and quality has high domain authority or domain score, which indicates overall ranking ability of a website in search engines. That is why businesses nowadays are investing on seo for marketing ,be it a law firm marketing or financial services marketing or any online brand’s marketing. Now you know what is backlink in seo, let’s learn about 10 best ways to earn backlinks.

  1. Guest Posting
  2. Directory Submission
  3. Article Submissions
  4. Social Bookmarking
  5. Blog Commenting
  6. Skyscraper technique
  7. Infographics
  8. Quora
  9. Influencer Marketing
  10. Spy on Your Competitors

what is a backlink in seo

Guest Posting

How does guest blogging work? Anyone can do it. All you need is a blog, a reputation, and a desire to share. Guest blogging is a great way to promote your blog, gain new readership, and build new relationships. When you guest post on a site, you introduce yourself and your website to that site’s audience and provide value.

Directory Submission

If you are a business owner, it is important to submit your site to a directory. A directory is a catalog or guide of websites. The websites that are in the directory are listed alphabetically to make it easier for users to find sites of interest. Directories can be categorized, such as: websites, forums, blogs, etc.

Article Submissions

Article submissions are a very useful tool when it comes to making online connections. Although article submission doesn’t guarantee links back to your website, it is a great way to draw attention. When done correctly, article submission can send your website a ton of traffic. It’s essential that you understand how article submission works before you begin submitting articles.

Social Bookmarking

Social bookmarking sites are web tools that allow users to bookmark and share websites with other users. Backlinks are the links that lead a website to another. Social bookmarking sites provide backlinks to your website from other users who have similar interests.

Blog Commenting

The process of blog commenting, also known as blog discussion, is the act of commenting on a blog post or web page, in order to encourage a discussion among readers about the post. In this case, one comment may be posted, but multiple comments may be posted by the same user. Blog commenting can be a useful component of a successful link building strategy. The advantage is “commenting” on other blogs can increase traffic and attach your brand with relevant keywords.

Skyscraper technique

Skyscraper Technique for Backlinks is a search engine optimization (SEO) technique that involves the creation, publication, and promotion of high-quality content in order to rank well in search engines.

Skyscraper Technique for Backlinks is an approach to link building for SEO that employs the creation of original, useful, and valuable content in order to rank in search engines. It is a technique that involves creating better content than competitor and trying to replace his backlinks through outreach.


Infographics can be found almost anywhere nowadays. They are often published on blog posts, in social media marketing platforms, in articles that recommend certain products or services. Infographics attract backlinks from other websites.


Quora is a great place to get backlinks. Quora is a website that’s useful for website owners. Posting a question can help people find your website. Don’t forget to mention your website in the answer. You can also share a link to your website.

Influencer Marketing

Influencer Marketing is a popular form of social media marketing that utilizes the power of consumer opinion. Essentially, brands work with popular social media personalities to promote their products. As an example, if you are a beauty influencer, you can post a sponsored post for Lancôme, recommending their products to your followers. If they like what they see, they can click through to Lancôme’s website and make a purchase.

Spy on Your Competitors

In a world full of competition, well, spying is one way to get ahead. Spying on your competitor’s backlinks and using a same strategy as your competitor can get you a lot of backlinks to your site. Link building is one of the best ways to rank higher in the search engines. In an SEO project, link building is the most effective strategy.

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By Williumson

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