Irrespective of how big or small the business is, Customer Relationship Management or CRMs offers several benefits. However, they are especially beneficial for small businesses by allowing them to stay organized, improve workflow, and streamline communication. You can also learn more about your customers and improve their experience.
Today, there is a plethora of CRM software available in the market and each comes with unique features, integrations, and capabilities. In fact, every CRM has the ability to carry out a myriad of tasks. Although it is primarily a sales tool, CRM allows you to get timely follow-up and complete visibility it provides. In short, there is no better tool that can give you the complete picture of the health of your sales than a CRM. But, how do you select the appropriate CRM tool that empowers opportunities for your business?
In this blog, we have carefully curated a list of 8 powerful CRMs to narrow down your search. Keep reading the blog till the end to learn about use cases to offer insight into how you might use a CRM according to your business growth requirements.
Monday.com is one of the best CRM software for small businesses. Using this, you can check every piece of information at one glance on its dashboard. In fact, you can also personalize your board based on your requirements. Monday allows you to integrate various tools into your dashboard—thus simplifying workflow and streamlining the data management process. In other words, Monday.com is excellent for small and mid-sized businesses due to its intuitive and visually appealing interface with self-explanatory names for different elements.
- Zoho CRM
Zoho offers a free version of its CRM along with different tiers of its paid versions. Zoho’s free version is a great place for small businesses to grow. You can also upgrade the version to get access to more features. The CRM software offers various CRM features including some advanced ones like lead scoring, pop-up notifications about leads, website visitor tracking, and many more. Zoho also offers features like integration with social media platforms.
- HubSpot CRM
HubSpot CRM combines Marketing Hub, Sales Hub, Service Hub, and CMS, along with numerous integrations, to help businesses align all internal teams, gather meaningful insights, and report on (and share) success and growth opportunities. The CRM allows you to create remarkable customer experiences, increase adoption and cater to the requirements of your target audience throughout every moment of the buyer’s journey. It is a great tool for managing customers and enhancing customer experience by helping them grow.
- Oracle CRM
Oracle CRM is one of the best CRM software, especially for small businesses, to help increase the customer lifetime value. It is an effective, efficient, and affordable way of retaining customers. Through Oracle CRM, you can offer better customer support and resolve issues faster. Being more than a contact management system, if used to its fullest capacity, the CRM enables sales representatives to spend more time with customers and potential customers.
- Oracle NetSuite
Oracle NetSuite offers a 360-degree view of customers in real-time. It is a cloud-based CRM solution that streamlines lead-to-cash processes. The CRM software efficiently boosts sales performance with its forecasting, upsell and commission management features. The software also enables you to manage global sales and services management. Moreover, the CRM software contains various functionalities like sales order, fulfillment, renewal, upsell, cross-sell, and others that help boost growth.
- Nimble CRM
Nimble CRM is best for customer contact management. It helps establish a holistic client-customer relationship. It also offers a fast and quick approach to monitoring, engaging and increasing business relationships. By combining communications and customers into a single platform (for streamlined understanding), Nimble CRM helps foster good customer contact management for a multi-environment through social listening and engagement.
Another popular CRM software, SugarCRM is a great customer management tool used by numerous organizations worldwide. It offers efficient features along with a variety of communication options within an impressive and affordable price range. Additionally, SugarCRM allows you to host instances on-site and makes customization easier. The CRM’s centralized storage and integrated management of a project are beneficial for businesses to broaden their growth opportunities.
- Salesforce CRM
Salesforce CRM offers better and more practical customer management. It is a powerful tool for SMBs (small and medium-sized businesses) as it assists in capturing leading through web-to-lead features, further qualifying those leads. In addition to its proactive features, Salesforce CRM offers 24/7 customer support available via phone, email, and tickets. It also offers high-level automation and personalization and is compatible with Linux too.
Why use CRM software as a small business?
Today, small businesses offer a more personal touch to their services, as compared to chain stores that are unable to replicate the practice. They have comparatively more latitude in helping their customers while providing unmatched purchasing experience. Here, customer relationship management becomes the ultimate weapon in aiding in the transition of a small organization to an enterprise.
Today, CRM software has become vital in helping businesses scale success, particularly for small businesses. The tools allow small businesses to address operational difficulties and substantiate consistent routines to follow up with prospects. Additionally, you can also address sales decline, high client attrition, and misalignment between corporate revenue targets via CRM software.
To summarize the CRM’s necessity for small businesses,
- Tackle operational challenges
- Manage client
- Track profitability
- Regularize compliance
- Strategize sales
- Improve customer service
5 Key CRM Use Cases to Explore for your business
CRM solutions are highly beneficial for companies in boosting productivity through automation by better understanding customer behavior and delivering a satisfactory customer experience. From first contact to customer assistance and follow-up sales, use cases cover the whole client life cycle.
To further streamline your search for powerful CRM software, we have prepared a list of 5 key CRM use cases that you can explore for your business.
- Automate Repetitive Tasks
One of the major benefits of a CRM system is its automation ability. CRMs can automate various tasks such as lead assignment, tracking metrics, logging and dialing contacts, among others. For instance, Bailey International used CRM and contact-center management software for streamlining customer interactions through automation. A leading manufacturer of hydraulic components, the company automated steps like routing customer calls, retrieving customer information for agents, and tracking information of each call. Through this, Bailey International cut call-answer times by 15% while reducing call abandonment by up to 60-70%.
- Build Omnichannel Customer Experience
Customers communicate with businesses using various methods. In such cases, CRM software can help build a unified customer experience across multiple channels and track interactions, thus generating complete records of every contact with customers. For instance, Altex Computers & Electronics created a comprehensive omnichannel system using CRM for digital as well as offline sales. The company used unified payment processing and created an appealing online shopping experience.
- Prioritizing Leads
CRM is a go-to tool for lead scoring. Lead scoring is a process that ranks leads based on their potential values to the company by determining the lead’s engagement with the business. You can also program CRM software for assigning scores to leads on the basis of certain rules allowing for basic parameters like job title, industry, and geographic location. Moreover, it can include more complicated triggers, for instance when a lead opens a promotional message.
- Following up with Leads
On average, a sales executive sends a plethora of emails in a day, which receive varying responses. While some choose to reply, others tend to ignore it. In such cases, the sales reps must follow up with each one respectively in different manners. Thus, follow-ups must be personalized and not automated. A CRM system comes into play here by helping create campaigns to address the issue. CRM software can help you create campaigns based on your recipients’ behavior.
If a prospective client does not respond within certain days, a reminder call can be done to allow businesses to continue the relationship. However, if there is no reply, a follow-up mail can be scheduled.
- Conduct Sales Outreach and Managing Sales Processes
After identifying your prospects, the next wise step is to introduce your products or services to them. Automating outreach and tracking and analyzing results are both possible with a CRM solution. For instance, based on the prospect’s past, the CRM can tailor outreach initiatives like email communications. Every time a prospect is contacted, it can keep track of the attempts and record whether and how they replied. Even once a person becomes a customer, outreach is still crucial. Customers whose contracts are due to expire can be identified by a CRM system, which can then send them reminders or initiate contact with a salesperson.
To manage the sales process in a better manner, a CRM system can assist in developing effective, standardized sales procedures adapted to particular goods and markets. For instance, you have two product lines for your high-end personal care products—one for business and the other one for consumers. Developing a single process for both requirements is not a wise decision. This is because consumers often buy single things quickly and organizations typically conduct extensive evaluations before making bulk purchases.
Author Name: – Samruddhi Chaporkar Author Headshot: – Samruddhi Chaporkar is a Technical Content Writer and Digital Marketer. She is passionate about sharing Tech solutions with the hope to make a difference in people’s lives and contribute to their professional growth. you can follow her on LinkedIn and Twitter.