Signage can help get your message across to potential customers. You or your workers cannot be there at every location advertising your brand; that’s why promoting your brand using eye-catching signage is the best deal to have. Whether it’s simply advertising your tagline or a few of your products/services, vehicle signage provides a wide range of benefits that will elevate the purpose and goals of your business effectively in a short period. It reflects the strategies of ‘Awareness’ under The AIDA Model for marketing purposes. If you aren’t appropriately using signage, consider the eight benefits of vehicle branding and get started today!
By displaying your company logo on some vehicles, you will be able to make your business more visible. Having a recognisable brand helps potential customers identify and remember who you are, so they can find you again later when they’re ready to make a purchase. Plus, the psychologists say that once people have seen your brand’s logo or information on vehicles around town, they’ll be more inclined to pay attention when your signs or ads appear in places like magazines and billboards.
Car stickers build brand recognition. If you put your business logo on a car, people will likely recognise your brand and look for other ways to interact with it maybe they see a sign at a gas station or see an ad in their local newspaper. After seeing your logo on vehicles around town, they may seek out information about you online and eventually become customers. Without even trying, you’ve built brand recognition through vehicle signage.
For most customers, the initial impression of a business comes from its vehicle branding. As such, it’s essential to design a quality sign that creates trust and recognition that will ensure it looks as professional as possible. If you don’t put effort into your signage, people may think you don’t put effort into your products or services too.
When your brand is advertising on a vehicle, you have a captive audience. That means it’s much easier to attract new customers as they drive or pass by your business or service. Signages have the potential to advertise your brand to all the potential customers: sales messages, promotional deals, contact information, etc. And since a moving fleet branding has such high visibility in traffic areas, there can be no doubt that it will help increase awareness of your business or services.
As far as the vehicle goes, people will know more about your brand or logo, recognise it, and become familiar with it. Then, when they search for something like electricians near me, they are more likely to choose your business because they know who you are.
Being on-site is still one of your best bets for getting new business. After all, if you will not be there, who will tell your prospects that your brand exists? Your vehicle’s signage is a primary source of driving and scaling up awareness and visibility. The marketing strategists say that simple things like fleet branding can increase sales because they make you easily identifiable by both old and new customers.
When you drive around with a sign on your car, van, or truck, you’re ensuring that people will see it and remember where they saw it. People will likely stop in (or call) your store because they think about your business long after seeing your car with signage on it.
If you’re looking to grow your business, you need to be visible online. After all, 85% of consumers who perform a local search for service use mobile and often decide which brand to choose within 24 hours. And you don’t want your customers making those decisions without knowing what your options are first and that you can be their first choice. With signage, it won’t matter where customers are—they can see that there is a business nearby with trustworthy information on what they do.
Vehicle signage is an effective and cost-effective way to get your message out there, whether it’s about the purpose or goals of your business. We are Bloom Print & Digital Solutions, and we have a team of certified experts who excel at producing vehicle signage. What are you waiting for? Don’t you want to increase sales? Get in touch with us soon!