11 Best Digital Marketing Channels of 2022


Jul 10, 2022
11 Best Digital Marketing Channels of 2022

Every marketer’s goal in a marketing campaign is to get a higher ROI (Return on Invest) to profit and grow their businesses.

But to get a higher return on your marketing efforts, you need to leverage marketing channels where your ideal customer or target audience is most likely to see your product.

Whether you’re a small business with less than a $100 budget a month, there are free marketing channels like text messaging, social media, SEO, and email marketing that you can use to get results.

There is a good chance you found this article by searching a keyword on google; this is also a marketing channel through leveraging content marketing and SEO.

With widespread information on the internet, customers know what they want and how they want it.

Today’s business environment dictates customer wants and needs regardless of fierce online competition.

For many, choosing the right marketing channel is the best way to find a specific target audience, save time on your marketing efforts while getting new customers, and retain the old ones.

What is a marketing channel?

A marketing channel is a medium or platform used to market a product or service to reach a customer most likely to buy.

With more digital marketing channel options today, it’s easy to reach customers than ever before

Marketing channels like PPC, SEO, social media, and many more come down to knowing your ideal customer to determine the most excellent marketing channels to reach them.

Types of marketing channels

To integrate marketing channels into your business, it’s vital to know the type of marketing channels.

There are main types of marketing channels, namely:

  1. Digital marketing channels
  2. Traditional marketing channels.

Digital marketing channels:

Digital marketing channels are the types of channels that use digital technologies to market and sell products or services.

Some examples of digital marketing channels are:

  • Email marketing
  • Social media marketing
  • Content marketing
  • Affiliate marketing
  • Online advertising
  • Video marketing

Traditional marketing channels:

As the name implies, traditional marketing channels are the ones that have been used for marketing before the digital age.

Some examples of traditional marketing channels are:

  • Television advertising
  • Radio advertising
  • Newspaper advertising
  • Direct mail
  • Telemarketing
  • Outdoor advertising

As you can see, there are differences between digital and traditional marketing channels.

If you want to be successful in your business, you need to know which type of marketing channel will work best for you.

In this article, we will cover digital marketing channels.

What are the best digital marketing channels?

Here are the 11 best digital marketing channels you should consider using for your business.

1. SEO and content marketing

SEO (Search Engine Optimization) is the practice of optimizing and ranking keywords on search engines. 64% of marketers actively invests, in 89% say it’s successful.

Whether you create a website or start a blog, optimizing it for SEO should be a no-brain.

Once you publish an evergreen SEO post offers long-term benefits as people search for terms related to the post-ranking keywords.

SEO is one of the best digital marketing channels contributing millions in revenue to HubSpot, Neil Patel, Etc.

Here are some of the SEO best practices:

  • Create valuable content: To get the most out of SEO, make sure your content offers value and is actionable in the way possible. Google focuses on providing users with the most valuable content to help them solve their problems, so it ranks the best content higher in search results in featured snippets.
  • Have an SEO strategy in place: Even though Google loves actionable high content best, it also likes good page experience, authoritative sources, and consistency. Having an SEO strategy in place will ensure you follow Google’s SEO best practices, helping you scale your business in the long term.
  • Optimize your content for social media: Add social share buttons to each of your content pages to make it easier for your audience to share the content on social media platforms like Facebook, Twitter, Pinterest, and many more. If you’re using WordPress, you can install many free plugins to help with this.

2. Social media marketing.

Social media marketing uses online platforms like Facebook, Twitter, LinkedIn, and Instagram to connect with potential and current customers.

It’s one of the most effective digital marketing channels, with over 3.5 billion active users worldwide.

With Social media marketing, businesses can:

  • Generate leads and sales: You can use social media platforms to drive your website or blog traffic and generate leads and sales.
  • Build relationships: Social media marketing allows you to build relationships with potential and current customers. You can interact with them, answer their questions, and provide valuable information to help them decide.
  • Increase brand awareness: Social media platforms are a great way to increase brand awareness and reach a larger audience. You can use paid ads on social media or create informative and engaging content that will help you get in front of more people.

3. Email marketing.

Email marketing is sending out targeted emails to potential and current customers.

It’s one of the oldest digital marketing channels, but it’s still one of the most effective, with a return on investment of $42 for every $1 spent.

Email marketing helps businesses in many ways:

  • Generate leads and sales: Email marketing can drive traffic to your website or blog and generate leads and sales.
  • Build relationships:  You can use email to stay in touch with customers and build relationships with them.
  • Nurture prospects: You can use email marketing to nurture your prospects and turn them into customers.

4. Video marketing.

Video marketing is a great way to connect with your audience and promote your products or services.

It’s also an effective channel for building relationships with customers and prospects.

Video marketing can help you in many ways:

  • Build brand awareness: Video is a great way to build brand awareness for your business.
  • Generate leads and sales: You can use video marketing to generate leads and sales for your business.
  • Engage your audience: Video is an excellent way to engage and keep them coming back for more.

5. Blogging.

Blogging is excellent for connecting with your audience and promoting your products or services.

It’s also an effective channel for building relationships with customers and prospects.

Blogging can help you in many ways:

  • It helps most businesses build trust and credibility with their audience.
  • It can help you generate leads and sales.
  • It can help you build relationships with customers and prospects.
  • It can help you promote your products or services.

Ways to Use Blogging to Grow Your Business:

  1. Write relevant and valuable content
  2. Use SEO keywords to attract more readers
  3. Promote your blog on social media
  4. Use email marketing to promote your blog
  5. Use analytics to track your results

6. Influencer marketing

There’s no doubt that influencer marketing channel is on the rise. In fact, buy twitter followers uk a recent study showed that nearly 60% of marketers believe that influencer marketing is one of the most effective digital marketing channels.

And it’s not hard to see why.

Influencers can reach a large audience and build trust and credibility with their followers.

Plus, influencer marketing can be used to promote products or services in a way that is more organic and authentic.

If you’re looking to start influencer marketing, here are some tips:

  1. Identify your target audience and the influencers who reach them.
  2. Research the influencers to ensure they are a good fit for your brand.
  3. Reach out to the influencers and pitch them your idea.
  4. Negotiate terms and conditions.
  5. Create high-quality content that will resonate with the influencer’s followers.
  6. Promote the content across your channels.

With these tips at your fingertips, you can develop a successful influencer marketing strategy for your business.

7. Text messaging.

Text messaging is a powerful marketing tool – but it’s essential to use it wisely.

Sending too many texts can be annoying and even turn people off your brand. But done right, text messaging can be an effective way to reach your target audience.

Here are some tips for using text messaging as a marketing channel:

  1. Keep your text message short and to the point.
  2. Personalize your messages whenever possible.
  3. Use images and other visuals to break up your text and make it more visually appealing.
  4. Timing is everything – send your texts when they’re likely to be read.
  5. Always give your business prospects the option to opt out of receiving texts from you.

Following these tips, you can use text messaging as a powerful marketing tool without sounding spammy or annoying.

8. Newsletter

Newsletters are great for keeping your customers and followers up to date on what’s going on with your business.

They can also promote new products or services, announcements, and special offers.

When creating a newsletter, it’s important to keep the following in mind:

  • Keep it short and sweet: People are busy and don’t have time to read a long newsletter.
  • Make it visually appealing: Use photos, infographics, and videos to break up your text and make it more visually appealing.
  • Use a solid call to action: Make it easy for people to take the next step, whether signing up for your email list or making a purchase.
  • Personalize your messages: Include the recipient’s name in the subject line and body of the newsletter.
  • Send it at a time when people are likely to read it: Mondays tend to be a good day to send newsletters.

By following the above five tips, you can create an effective newsletter that will engage your readers and promote your business.

9. Retargeting

Retargeting allows you to display marketing ads to people who have already visited your website or interacted with your brand.

Retargeting is a powerful marketing tool to reach your target audience.

This is a great way to stay in mind and keep your business in front of potential customers.

Here are some tips for using retargeting:

  • Set up a retargeting campaign.
  • Decide on what type of ads you want to show.
  • Choose your target audience.
  • Set a budget for your campaign.
  • Test, test, test! Try different ad types and strategies to see what works best for your business.

Following these tips can use retargeting to reach your target audience and promote your business.

10. Podcast

Podcasts are great for reaching a broad audience. They can promote your brand, build trust and credibility, and generate leads.

When creating a podcast, it’s essential to keep the following in mind:

  • Find a niche. There are millions of podcasts out there, so finding a niche you can focus on is crucial.
  • Choose your format. Will you interview guests or host a panel discussion?
  • Promote your podcast. Make sure people know about your podcast and how to subscribe.
  • Engage with your audience. Respond to comments and questions from your listeners.
  • Be consistent. Release new episodes regularly, so people know when to expect them.

Use these tips to create a successful podcast promoting your brand and generating leads.

11. Live chat

Live chat is a great way to provide customer service and support. It can also be used to generate leads and sales.

When using live chat, it’s essential to keep the following in mind:

  • Be responsive. Respond to messages as quickly as possible.
  • Be friendly and professional.
  • Be helpful. Answer questions and provide information that helps your customers.
  • Follow up. Send a follow-up message after each chat to ensure your customer is satisfied.

Following these tips, you can use live chat to provide excellent customer service and support and generate leads and sales.

How to choose marketing Channels

Before deciding which marketing channel is best for your business, there are five crucial steps you need to consider.

By taking these steps, you save a tremendous amount of time trying each marketing channel and save much money.

Here are the steps on how to choose the best marketing channel for your business:

Know your audience

Choosing a marketing channel depends on how well you know your target audience. All the other factors fall in line once you have determined whom you should concentrate your marketing efforts. The data you need to know includes:

  • Demographic
  • Location
  • Interests
  • Age
  • Persona
  • Work status.

This data is later used to determine a marketing channel you can use to reach them—for example, a 20-year-old young adult who lives in Los Angeles and likes gaming.

So, you use this data to choose a marketing channel, say social media marketing, on a platform like Instagram.


According to research, 85% of Instagram users in the United States are young adults between 18 and 25.

I have used data in this example to determine an audience and a marketing channel.

Do proper research on available marketing channels.

Right now, there are many online marketing platforms and so many changes happening in marketing that you might not be up to date.

It’s in your business’s best interest to do proper research of all the available channels, lay everything on the table, and determine the one that will be most effective for you, depending on the type of your audience.

Besides, a business can use multiple channels in a mix. For example, a business can use Facebook, Instagram, and Twitter in a blend to market their products or service.

Know the cost involved

Once you’ve researched all the marketing channels available, you need to know how much each will cost to run a campaign.

Best marketing channels like PPC are very effective in building brand awareness but cost more: running Google ads, you bid to compete for the top ads with more prominent brands with bigger budgets.

So, it’s best to know the cost involved and compare them to the returns on investment in a campaign.

Set a budget

This is a no-brainer.

Every business should set a budget for marketing campaigns. With Facebook or Google ads, you have the option to set a budget: daily, weekly, or monthly.

Take that as an example to set budgets for channels of marketing you have chosen for your business.

Set smart goals

SMART goals are Specific, Measurable, Attainable, and Time-based. Setting goals is the best way to scale your campaign’s progress.

It helps to determine whether a marketing channel is effective or ineffective.

Goals also help you change or improve your current strategy and celebrate your wins and losses.

Importance Of Marketing Channels.

Digital marketing channels are how businesses promote themselves online.

As we have seen, many different digital marketing channels are available, each with its advantages and disadvantages.

An essential fact is choosing the right channel mix for your business based on your budget, target audience, and objectives.

Here are the benefits Of Marketing Channels.

PPC increases brand awareness by 80%:

Pay-per-click (PPC) advertising is one of the most effective ways to increase brand awareness. People who see your ads on search engine results pages (SERPs) are more likely to remember your brand.

Higher ROI:

Digital marketing channels tend to have a higher return on investment (ROI) than traditional marketing channels. This is because they are more targeted and efficient.

Keeping ahead of your competitors:

 If your competitors are not using digital marketing, you have a chance to get ahead of them by using these channels.

It’s easy to compete with big brands on a big budget:

Digital marketing channels level the playing field for businesses of all sizes. Even with a limited budget, you can still compete with bigger brands by being more targeted and efficient with your marketing spend.

Targeting the right audience:

With digital marketing, you can target your ads to people most likely interested in your product or service. This ensures that your marketing dollars are well spent.

Easy campaign optimization:

Digital marketing campaigns can be easily optimized to get the best results. You can test different ads, target different audiences, and change your budget on the fly to get the most out of your campaigns.


Digital marketing is one of the most cost-effective ways to promote your business. You can reach a large audience for a relatively small amount of money.

Strong online presence:

A solid online presence is essential for businesses in today’s digital world. Using digital marketing channels, you can build a solid online presence and reach more customers.


Digital marketing is a great way to reach your target audience and promote your business.

You can use many different channels, and each has its own strengths and weaknesses.

By understanding the different channels and how they work, you can create a successful digital marketing strategy to reach your target audience and help promote your business.

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