Every Door Direct Mail (EDDM) is a mailing service rendered by the United States Postal Service (USPS) that allows you to promote your business to a large number of potential customers across a zip code or mailing route. It allows you to market your business to every door in a neighborhood through direct mail.
While it is an old-fashioned method of marketing, it can prove effective with the right strategies. All you need to do is to go to the USPS Mapping Tool and choose as many carrier routes as you want on your preferred ZIP code. It’s a great marketing technique for small and local businesses.
Despite living in a digital age, EDDM is still effective because it is interactive and tangible. About 70% of consumers say that direct mail is more personal than online interactions. It is estimated that about 90% of direct mail gets opened while only 20% to 30% of emails get opened.
There are several reasons why you should consider EDDM for your business. Some of these reasons include:
One of the perks of EDDM is that it is a relatively inexpensive method of marketing. With the advancement of technology, you can design your brochure or postcard yourself and have it printed at a company that fits into your budget. You can contact any company that offers Every Door Direct Mail Printing services for that. You also don’t need to purchase a permit to utilize EDDM.
2. No Mailing List Required
Most companies purchase expensive mailing lists to reach the neighborhood of their target audience and get their contact details. Making use of the EDDM doesn’t require a mailing list which allows information about your business to reach every door on your chosen route. It also allows you to save time otherwise spent on curating a mailing list. An Every Door Direct Mail Printing company near you can help you get started.
If you choose to use the EDDM, you’re not limited to using a fixed size for your postcards or brochures. EDDM offers a range of different sizes for your postcards allowing you to choose which would suit your business more. This gives you space to include as much information you consider relevant about your business. To decide on the size that best suits your business, you can contact EDDM postcard printing services near you.
If you’re a small business owner, the Every Door Direct Mail would be immensely beneficial to your business, allowing your business to interact directly with your customers. EDDM postcard printing is also relatively inexpensive and allows you to have the value of great marketing at low costs.