SOCIAL MEDIA LAWS AND THEIR IMPLICATIONS

Have you ever wondered what and how a social media platform works? The social media platform is a modern-day digital innovation that allows people to quickly share content online and engage in communication with other users. Such a platform consists of websites, applications, devices, and internet communication tools. The online framework of a social media site which is normally referred to as a ‘Platform’ – means, the working structure of a site which facilitates communication between the users.

The notions of social media have radically changed. The popularity and expanded network and adoption and use of both the manner and the means by which people communicate to each other. And indulge in various activities that include business, career, education, counselling, marketing, and official meetings at the level of National and international.

In the Era of modern facilities and comfort, social media has somehow managed to make a drastic impact on the product, services, and market strategies of high-end companies. The majority of the companies in India now provide a social media consultancy or expert staff facilities for the purpose of contract to provide advice and guide the people and company by their online services, activities, or what now is considered as Social Media Marketing.’

Growth of the social media is rapid and becoming an inevitable part of everyone, every day due to the latest technological revolution. The stunning growth has been possible is due to the increasing usage of the smartphones like windows mobile Nokia, Q-Mobile, BlackBerrys, iPhones Androids &. Such Smartphones have made it easy for people to access any social media platform from any part of the world virtually. The mobile versions were made the way to ease up the access for the users like us. It is pertinent to note that the Google Map service has played a vital role in the increase of connectivity and access via any latest electronic devices.

The thing that needs to be kept in mind is that in any of the facilities comes the various repercussions and flaws. In this article, we have further discussed the flaws and potential threats to social media and National and International laws related to the same. 

FEATURES OF SOCIAL MEDIA PLATFORM

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Connectivity is the key

Social Media as we all know plays a significant role in shaping our day-to-day lives. There are several aspects of social media that explain its massive popularity and widespread usage. The gracious social media platforms enable people to, virtually Gather and convey the data to countless individuals in a moment.

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Marketing & Business

   The social media platform has become the main point of marketing strategies and other business purposes. Businesses through social media marketing unlike the traditional ways of marketing are blooming and making more and more profits. The target market is easily approached through various social media platforms. Some of the giant platforms are Facebook, WhatsApp, Instagram, binge, and many more. Social media marketing is much less expensive. Also, Companies can instantly gather and utilize information from their entire database of current & potential customers. 

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Real-Time Saver

Social media platforms are indeed a great time saver as the connectivity to the people is high and instant. There are multiple applications that help manage and save time of the people and indulge in more and more productive work. That at last contributes in the development of the individual and nation as a whole both.

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Education & Work

The new high-end technology has contributed to the growth of the people of any nation worldwide. People especially in times of pandemics have learned the importance of technology in their lives. The online learning process and education, job, and other activities through virtual connectivity are now a part of our daily lives. The government also utilizes online platforms to inform people about welfare schemes and policies. Not only education, but people are also working from home as well. Which indeed is a great and productive thing for the growth of a nation

INDIAN Laws TO REGULATE SOCIAL MEDIA

  • Article 19(1)(a) of the Constitution: It protects the fundamental right to free speech and expression irrespective of the medium of communication. While the interpretation by the Courts has this right in a broad manner, this Article puts reasonable restrictions on the right for the welfare of the public policy.
  • IT Act: It contains various provisions that may be used to censor online content via 69A and 79. These involve executive action with no service of judicial oversight. The law under Section 79, encourages private censorship. Section 69A authorizes the government to hinder any satisfaction from being gotten to by the general population on different grounds in violation of which the person is liable to be imprisoned for up to seven years.
  • In India, Social media law is regulated by the Information Technology Act, enacted in the year 2000 to control, regulate, and manage the issues arising from information technology. Social networking media is considered an ‘intermediary’ according to the Indian information technology act 2000 (IT Act 2000). Thus, social networking sites in India are liable for omissions or various acts that are punishable under the Indian Laws.
  • New social media rule of India: The new rules, which were introduced in 2018, come weeks after a social media platform namely, twitter declined to comply with some of New Delhi’s requests in the midst of dissent by ranchers in the capital city. Through the new digital media rules, the government has a target of getting control over the social networks in order to regulate their content. Apart from the changes, the government has reportedly issued written warnings threatening to imprison Facebook and Twitter’s India-based employees if they fail to comply with the new rules. The Indian government at the time said that “Twitter cannot act as the judge, or act arbitrarily.” Firms also would be required to publish a monthly compliance report to disclose the number of requests they received and the actions they took. Also, they have to offer a voluntary option to the users who wish to verify their accounts. The new rules, which replace the law from 2011, go into effect immediately, the ‘significant’ services would be provided (3) three months to comply after the date of notification.
  • Grip over the Freedom of speech: The new rules now stipulate social media platforms like Facebook and Twitter 36 hours to comply with the rules/ official takedown orders and ‘disable access or remove’ the objectionable content. To which all major social media giants refused to comply or stayed mum.
  • The rules also put emphasis on the need for a ‘grievance redressal system’ (complaint box), where users can report violations. And a ‘grievance officer,’ an Indian citizen, must acknowledge submissions within a single day.